DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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Dell: New Horizon case analysis Problem Dell being one of the most successful companies in the PC industry has a very different path than its competitors. Having a unique strategy‚ Michael Dell has succeeded on positioning it company among its rivals. After many years of success the company is now evaluating it potential to expand. The fast growth of the PC industry opened doors to many industries and challenging Dell’s growth share and revenue. In
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market studies what customers want ‚ and then produces computers for stock‚ while Dell lets customers decide what components they want in their computer. Customers ordering via the telephone or ‚ increasingly ‚ via the Internet. In doing so‚ avoid Dell intermediaries becomes more cost carriers. Where competitors more trying to focus on creating services around the product ‚ thereby creating value for the customer ‚ trust Dell more on the customer already has the implementation knowledge required to do
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main features of Dell direct sale model 5 3.0. SWOT Analysis 6 3.1 strength 7 3.2. Weakness 8 3.3. Opportunity 8 3.4. Threat 9 4.0. Problems of Dell direct sales model 9 4.1. Internal factors 9 4.2. External factor 11 5.0. Recommendation 12 6.0. Reference 14 Hartline‚ Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada 14 1.0. Introduction In the newest magazine named “Fortune”‚ Dell is No.51 of 500
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Procedures Dell has in Place to Ensure Ethical Behavior Dell Corporation has fostered a culture of integrity where employees thrive as they are proud to work in environment that adheres to the company values both legally and ethically and the laws of the countries where Dell conduct business. The company has established a Global Ethics and Compliance Office along with the “human resources department” and other internal partner organizations to achieve such an ethical environment. The first
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Our Dell Global Fulfillment and Logistics (GF&L) organization aims to develop and sustain a global transportation and logistics network that uses the most efficient and effective means for us and our transportation providers to distribute our products to our customers. Our job is to get the right product‚ to the right place‚ at the right time. Furthermore‚ our Dell Logistics teams must do this at the right cost. We continue to optimize transportation costs while improving quality and striving to
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Dell is currently one of the top manufacturers of computers and can be considered a powerhouse of the computer industry that can also be found selling in any electronic stores in today’s market. A reason why Dell has such a reputation of success is because they have been known to pay close attention to every little detail that they put into their computers and the parts that go into them over the years since they started producing. However‚ mistakes can easily be made and failing to pay close enough
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Matching Dell 1. Describe Dell’s strategy. 2. What are the key trade-offs involved in Dell’s strategic positioning? One trade-off is Dell’s strategic positioning of personalized computers refrains it from the benefits of supply-side economies of scale. The personalized products and customer-centric services mean higher cost. The other trade-off is that Dell loses sales opportunities to a variety of distributors by focusing on direct sales. Although the strategic positioning of direct sales can
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1. Evaluate the attractiveness of the PC industry. In short‚ at the time of the Matching Dell case study the PC industry was essentially in a boom‚ and particularly in the United States. Steady growth and expansion continued from the first waves created in the mid-1970s by firms like Apple‚ and exploded in the 1980s with IBM’s first PC offering. Companies likely envisioned a huge potential for growth due to the fact that PC had become attainable as a household commodity‚ and was almost certainly
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was Dell’s working capital policy a competitive advantage? Dell had a policy of working with low inventory and it used to make inventory purchases based on the sale orders received. This led to following advantages: No obsolete goods. Defects in raw material manufacturers were easily weeded out. New technological up gradations can be easily set into the system before the competition turns over the existing inventory. Thus Dell had a first mover’s advantage in being abreast with latest technological
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