Course Syllabus COURSE TITLE: DESCRIPTION: BUS 4400 02 Marketing Planning & Analysis Studies the application of marketing as an integrative process. Topics include analysis of markets‚ planning and product strategies‚ and developing a balance in marketing decisions that considers prices‚ channels of distribution‚ concerns‚ sales force‚ and other factors. PREREQUISITES: None SEMESTER: Spring 2013 COURSE START: January 15‚ 2013 CLASS HOURS: 6:00pm-9:15pm‚ St. Mary’s Hall‚ Room 208
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CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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meant by the phrase “crimes are statutory offenses”? The meaning of the phrase "crimes are statutory offenses" is that in order for the government to convict a defendant of a crime‚ the government must (1) demonstrate that the suspect acts disobey a criminal statute; (2) prove a reasonable doubt that the suspect committed the acts; and (3) prove that the suspect had the capacity to form a criminal intent (Mallory et al.‚ 2015‚ pg. 135). Since the definition of statutory offenses means "the wrong punishable
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Thoughts and Impressions It’s our pleasure using the trade pass to visit the Singapore airshow 2014. This event is the Asia’s biggest for aviation’s finest‚ different international organizations have joined this event such as famous aircraft manufacturers --- Airbus and Boeing. We enjoyed the aerobatic flying display on the third day of the trip which is the opening of the airshow. Many fighter aircraft such as F16‚ black eagles flew in high speed‚ some of them even flew faster than sound.
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Corporate Governance Defining The Board In an era where women are slowly ascending in the business world‚ women are still overlooked as reputable pieces to the board. There is not enough diversification in the Board of Directors because of how corporate structure was originally built on a hierarchy system of men. There is an issue that arises of not enough variation in the boards that leads to stale solutions to problems in corporate world. Also‚ separation needs to be defined by who actually
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Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint effects success of an airline a lot. In the scenario‚ technological advancement in the airline industry can not provide desired benefits to the airline company because it can not compete effectively
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Statutory Instrument 89 of 2013: A case of political law The recently gazetted Statutory Instrument 89 of 2013 (S.I.89 of 2013) has confirmed the long held public assumption that politics in Zimbabwe precedes law‚ that our problems are inherently political and the law is created and interpreted to suit certain political ambitions. S.I.89 of 2013 (termed Electoral (Accreditation of Observers) Regulations)‚ which is one of the many instruments that have been gazetted as ZANU PF prepares to frog
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Introduction Our group’s choice of attraction is the Singapore Flyer (FIG.1). Endorsed by the Singapore Tourism Board (STB) and opened on 25th April 2008‚ the Flyer stands at 165m in height and was built at a cost of S$240 million. It is ranked #19 out of 276 attractions in Singapore on TripAdvisor and is one of the attractions that make up the “See Singapore Pass”. A General Assessment of the Singapore Flyer With reference to Butler’s Tourism Area Cycle of Evolution theory (1980)
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Asiatravel.com 1 Table of Contents Section Greetings from Team Cerebration About NUS Business School Cerebration 2009: Our Case Sponsors Cerebration 2009: Strategic Partner SPRING Singapore Cerebration 2009: Competition Structure and Format Cerebration 2009: Targeted Timelines Instructions: Round 1 (Executive Summary) Instructions: Round 2 (Making the Business Plan) Case study: Asiatravel.com Page # 2 3 4 5 6 7 8 9 10 Asiatravel.com 2 Greetings from Team Cerebration Thank you for
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|[pic] | |Hewlett-Packard in Singapore | |International Business | |
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