AVIATION INDUSTRY | JET AIRWAYS | | | | | | | INDEX Sr. No. | Topic | Page No. | 1. | Bibliography | 3 | 2 | Overview of Aviation Industry | 4-5 | 3. | Introduction to Jet Airways | 6-7 | 4. | Segmenting‚ Targeting‚ Positioning | 8-10 | 5. | The Marketing Mix | 11-19 | 6. | Recommendations | 20-21 | 7. | Student List | 22 | BIBLIOGRAPHY www.google.com Web sites on aviation www.jetairways.com www.jetariwaysindia.com OVERVIEW 1. Sector structure/
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ENVIRONMENT ANALYSIS – JET AIRWAYS Background of the Company Jet Airways was incorporated as an "air taxi" operator on 1 April 1992. It started commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft‚ with 24 daily flights serving 12 destinations. In 1991‚ the late P.V. Narasimha Rao‚ Prime Minister of India at the time‚ introduced an "open skies" policy as part of India’s economic liberalisation. This opened doors for privately owned "air taxi" operators to start
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Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the
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segmentation strategy Knowing that most of the 55 million skiers in the world live in Western Europe‚ North America and Japan and there are some minor markets exist in Eastern Europe‚ the target market would be in these countries. I would launch the skis first in Western European markets especially concentrating on Germany‚ Switzerland‚ France‚ Austria and Italy with a strong promotion program. After the first year’s results I would go to North American‚ Japan and Eastern European markets. I think
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Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ‚how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses‚train..how these things affect easy jet *Bargaining power of suppliers: if plane manufacturer factories sell planes with a high price ‚how this affect the easy jet’s finance *Bargaining power of buyers: for instance easy jet makes a contract
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Meltdown at Jet Blue Sherri Hernandez XBIS/219 February 22‚ 2013 Donna Rosentrater Meltdown at Jet Blue There were many problems going on at Jet Blue when there was a really bad storm on Valentine’s Day in the year of 2007. Many airports had to completely shut down and cancel all of their current flights because the weather had such bad conditions. This was a result of freezing rain and sleet. Many passengers were very irate and angry because their flights were delayed or either cancelled
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A jet engine‚ like a rocket engine‚ is a reaction engine. It works by throwing mass in one direction and taking advantage of the reaction in the opposite direction. In the case of a jet engine‚ the engine burns fuel (like kerosene) with air from the atmosphere. The burning fuel heats and expands the air‚ and this hot air shoots out of the exhaust-end of the engine to create thrust. Most modern jet engines use a turbine to improve the efficiency of the engine and allow the engine to work at low speeds
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Jet Airways.com Jet Airways and Etihad Airways are proud to announce the conclusion of the transaction for the subscription of 24 per cent minority equity stake in Jet Airways. This follows all government and regulatory approvals received on the 12th of November 2013. The infusion of foreign direct investment in the Indian aviation sector will result in economies of scale‚ growth in traffic at Indian airports and will create job opportunities across the aviation and tourism sectors. It will greatly
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1.0 ABSTRACT The objective for this experiment is to verify the momentum equation experimentally through the impact of jet against deflectors. There are four deflectors used in this experiment. The four deflectors are plate‚ hemisphere‚ slope and cone. The loading weights to be used are 0.8 N‚ 1.0 N‚ 1.5 N and 2.0 N. In this experiment‚ the time taken for the water level in the volumetric tank to raise from 10 to 20 L is determined by using a stop watch. The flow rate‚ calculated force and the error
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Impact Of a Jet Introduction: Over the years‚ engineers have found many ways to utilize the force that can be imparted by a jet of fluid on a surface diverting the flow. For example‚ the pelt on wheel has been used to make flour. Further more‚ the impulse turbine is still used in the first and sometimes in the second stages of steam turbine. Firemen make use of the kinetic energy stored in a jet to deliver water above the level in the nozzle to extinguish fires in high-rise buildings
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