Starwood Hotels & Resorts Worldwide‚ Inc. is one of the largest hotel ownership and management companies in the world. Starwood‚ headquartered in White Plains‚ New York‚ owns‚ operates‚ franchises and manages hotels‚ resorts‚ spas‚ residences‚ and vacation ownership properties under its nine owned brands. Currently‚ Starwood owned‚ managed‚ or franchised over 1000 properties in over 100 countries and employees 145‚000 people at its’ owned and managed properties. Starwood Hotels is a fully integrated
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Starwood: Operations as a Competitive Weapon Before 2002‚ meeting and event planning among Starwood properties lacked consistency (Krajewski‚ Ritzman‚ & Malhotra‚ 2010). Each individual property had its own unique approach to event planning‚ paperwork requirements‚ and available technology and resources (Krajewski‚ Ritzman‚ & Malhotra‚ 2010). Starwood realized that meetings and events were critical for the continued success and growth of the brand‚ as a large volume of the hotels’ business
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Starwood Hotels Mission and Current Performance A) A vision statement needs to include what the company wants to become. In Starwood’s vision statement the vision is vague. They are not in the Life Style business‚ nor strongly in the Consumer Products business. Their business is the hospitality business and it is not emphasized properly. Starwood lacks a mission statement. As so they do not address the nine components of the mission statement that describes what the business is. There is a
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Starwood Hotels is one the largest hotel companies in the world. At the end or 2010‚ their chain comprised 1‚027 hotels with approximately 302‚000 rooms in nearly 100 countries. The hotels were either owned or leased (62 properties)‚ managed on a hotel management contract (463) or franchised hotels (502 properties). Over half their hotels are in North America and the Caribbean and one quarter in Europe‚ Middle East and Africa (EMEA). Most of their brands are in the upper end of the market‚ and
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Starwood Hotels & Resorts Competitor Analysis Market Performance: Starwood’s market share should either stay the same or grow in the future. With plans to continue expanding into emerging markets like China and continuing to get out from under their real estate ownership and move toward a more management/franchise focus their revenues should continue to increase over the next few years. Starwood competes by focusing on their brand name. They want the name to evoke thoughts of comfort‚ style
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Identification of Case problem Since India has a growing hospitality market they don’t have as many resources available which poses many problems for entrants into the market. Starwood plans to introduce the aloft brand into the untapped Indian hospitality market which creates a huge question mark as to whether or not there is a market in India for the economy brands. The skilled labour market is very slim in India‚ making it difficult to hire the right type of service oriented employees. The cultural
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Porter five forces analysis From Wikipedia‚ the free encyclopedia A graphical representation of Porter’s Five Forces Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the
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Michael Porter’s five forces is a model used to explore the environment in which a product or company operates Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry. New Entrants Suppliers Industry competitors and extent of rivalry Buyers Substitutes Introduction to Porter’s 5 forces The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive
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There is a constant interest in the study of the forces that impact a company via the usage of competitive advantage. Porter is a recognized leader in competitive analysis elaboration‚ who has elaborated five forces theory‚ which states that competitive advantage comes from the ability to gain profit via investment in an industry sector with higher than the average return. He is the author of main models on determination of main competitive forces and variants of competitive strategies. Porter believes
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Porter’s Five Forces Model Patricia A. Phillips American Military University Abstract Michael Porter‚ an innovative thinker‚ developed a model known as the Five Forces of Competitive Position. This model assist organization and businesses to better analyze their current position in the competitive market. The five forces are as follows: existing competitive rivalry between suppliers‚ threat of new market entrants‚ bargaining power of buyers‚ power of suppliers and threat of substitute
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