“panBook”. Our marketing team has produced a thorough plan for the successful launch of panBook in the UK early in 2014. Here are the summarized details of our plan; First of all‚ we have done a marketing audit on the current UK tablet market. We have analyzed both the internal and external environmental factors that could influence the market. A ‘SWOT’ analysis is then given to further discuss the issues in both macro and micro senses. Secondly‚ we have set a couple of very achievable marketing objectives
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Marketing Plan * Table of Contents Table of Contents 2 1 Executive Summary 3 2 Background 5 2.1 Introduction 5 2.2 Company Mission & Objectives 7 2.2.1 StarHub’s Mission Statement: 7 2.2.2 StarHub’s Objectives 7 2.3 Market Overview 8 2.4 Market Size 9 2.5 Market Potential 10 2.6 Market Structure 11 2.7 Trends 11 2.7.1.1 Purchasing Power Parity 11 2.7.2 Changes in Technology 12 2.7.3 Political/Legal 12 3 SWOT analysis: 13 3.1 Strengths 13 3.2 Weaknesses 13
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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Introduction StarHub Limited is a full-fledged telecommunications company providing a full range of services over mobile‚ internet and fixed platforms in Singapore. It is the second largest mobile operator in Singapore. It operates Singapore’s fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink‚ an island-wide HFC network that delivers multi-channel cable TV services (including HDTV and on-demand services)‚ an ultra-high speed residential broadband services and an extensive
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– Advanced Marketing Management Dr. Roberto P. Gabiola Session Course Topics Reporter Activity/Evaluation Week 1 Nov 14‚ 2013 Organization of group Introduction to case analysis Professor Orientation / organization of class Lecture / class discussion Week 2 Nov 21‚ 2013 Overview of Marketing Management The 4 Ps to 4 Cs of Marketing Management Professor Lecture / class discussion Week 3 Nov 28‚ 2013 Approaches of Marketing Management Analyzing the
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intends to highlight the current issues StarHub faces and its impact on their earnings and share valuations. Telco industry in Singapore only has three players – StarHub‚ SingTel and M1‚ thus‚ we would also look at SingTel and M1 to aid in our analysis. In our report‚ we first use the SWOT analysis and Michael Porter’s five forces to address StarHub current issues as the issues identified would affect StarHub future earnings. The majority of the threats that StarHub faced is brought up by SingTel. Example
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How Project Management Is Used in Marketing Industry The analysis of marketing industry As a unique pattern of corporate activities‚ marketing industry need to be gradually improved and integrated. The business principle and management strives enterprises to keep up the pace of development of the market economy in today’s fast moving economic environment. One of the most important purposes for enterprises is to expand and enhance their own profits practically through integration of customer’s
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that affect its ability to serve its customers. The elements that have in the microenvironment company’s are the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. • The company In designing marketing plans‚ marketing management takes other company group into account – group such as the top management‚ finance‚ research‚ and development (R&D)‚ purchasing‚ operation and accounting. Example in the university environment
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INDUSTRY ANALYSIS Generic Characteristics of Telco Industry Market structure is either a: Monopoly Natural monopoly Oligopoly Dominated by a handful of big players High capital expenditure (capex) Absolute fixed cost is high But fixed cost per user is very low Telco may be very cash flow rich if capex is controlled Low operating expenditure (opex) Average cost per user is very‚ very‚ VERY low. Generic Characteristics of Telco Industry Lines of business
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PROJECT ON ANALYTICAL REVIEW OF FINANCIAL REPORT Content Page | Pages A. Introduction 5 B. Brief Overview 6 C. Five main components of Financial
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