have to use several conceptual models to be efficient particularly in their decision making. First of all‚ we will determine why conceptual models are so commonly used in strategic management. Then‚ we will describe and explain the BCG Growth / Share Matrix and finally‚ we will evaluate the different strengths and weaknesses of this conceptual model by analyzing and synthesizing the views of several authors. More abstract from Conceptual models in strategic management: The Boston Consulting Group growth
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GE/McKinsey Matrix is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as a step in the strategic planning process. The template allows the user to generate the matrix using MS-Excel. The MSWord template allows the user to tabulate and present the results of portfolio analysis in a Word document. www.business-tools-templates.com 11/1/2009 Page |1 11/1/2009 GE-MCKINSEY MATRIX MS-Excel & MS-Word Templates User Guide 1 1.1 INTRODUCTION The GE/McKinsey Matrix is a nine-cell
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McKinsey Matrix (The GE multi factoral) With the help of McKinsey and Company‚ a leading consulting group‚ the General Electric Company (GE) developed a popular business portfolio analysis tool called the GE Multifactor Portfolio Matrix. This tool helps managers develop organizational strategy that is based primarily on market attractiveness and business strengths. Industry attractiveness might be determined by such factors as the rate of industry growth‚ the number of competitors in an industry
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References: Glasby‚ J. (2012) “Understanding Health and Social Care” 2nd edition‚ The Policy Press‚ p.114 Tricker‚ B Wong‚ V. (2013) “Starbucks flexes its political muscle with petition” Bloomberg‚ Available at:http://www.businessweek.com/articles/2013-10-11/starbucks-flexes-political-muscle-with-petition http://research-methodology.net/starbucks-pestel-analysis/ Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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What are the changes that may occur in the productionof Cinemalaya Independent Films? Reasons for the changes that happened in the Production of Cinemalaya independent films. As time passes‚ changes may occur even up to the smallest details in a film. Through the nine years of Cinemalaya’s independent film production it is always the story that matters and the set procedures and locations add to the color and emotion of the film itself. Changes in set procedure and locations basically depend
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Tbk. memiliki 2 divisi yaitu Home & Personal Care dan Food & Ice Cream.Berdasarkan Boston Consulting Group (BCG) Matrix‚ Divisi Home & Personal care memiliki kontribusi terbesar dalam persentase penjualan yaitu 78% dari total revenue Rp. 12.545 Milyar‚ dengan growth rate rata-rata sebesar 22% sedangkan Divisi Food & Ice Cream hanya 22% dan growth rate sebesar 19%. Sesuai diagram BCG Matrix‚ Divisi Home & Personal Care dianggap sebagai stars karena memiliki kontribusi pertumbuhan penjualan yang besar
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Bcg Matrix-Nike Nike BCG Matrix Nike Corporation is a Fortune 500 company‚ founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton‚ Oregon‚ Nike is a proven leader in the sports equipment‚ apparel and athletic shoe industries. As of 2013‚ Nike employees more than 44‚000 people worldwide. The brand portfolio‚ in addition to a wide variety of Nike premium products for leisure and sports activities‚ includes: Cole Haan‚ Converse‚ Umbro‚ Ltd.‚ Hurley and Nike Golf. Nike contracts with
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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OJT PORTFOLIO CDO FOODSPHERE INC. Submitted to: Prof. Ramos Submitted by: Garcia‚ Jonine A. BSEntrepreneurship 3C-Marketing ACKNOWLEDGEMENT PRELIMINARIES: Title Page …………………………………………………………………………………………………………………………. Acknowledgement ………………………………………………………………………………………………………….....ii Table of Contents ……………………………………………………………………………………………………………..iii I. COMPANY PROFILE * VISION AND MISSION * CORE VALUES‚ OBJECTIVES‚ PHILOSOPHIES (IF ANY) * HISTORICAL BACKGROUND * ORGANIZATIONAL
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