Introduction to Digital Marketing “Analysis of Starbucks Web site” Irina Popova MIB 17.05.2012 980 words Analysis of Starbucks web site How corporate web site should look like in 2012 and which requirements it should follow to be successful and to help organization to implement its strategy? Let’s explore this topic on the example of Starbucks Company. Today accessibility became the defining factor for future success of a corporate web site. Your adventure starts if you can access company’s
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recruitment cost‚ Discriminatory conditions by putting down certain requirements). Important Definitions * Recruiting - getting qualified candidates to apply (is getting the people who are interested in the job‚ getting them to apply) It is the generation of an applicant pool for a position or job in order to provide the required number of candidates for a subsequent selection or promotion program. Recruitment is done to achieve management goals and objectives for the organization and must also meet
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Leadership Communications Inc. 15 Warner Way‚ Suite 100 Canton‚ MA 02021 www.tolead.com Practical Questions for Building Competency Models Richard S. Mansfield Strategic Partner‚ Leadership Communications Inc.1 Presented at Insight Information Company Conference Competency-Based Management for the Federal Public Service Ottawa November 6-7‚ 2000 1 Richard Mansfield‚ 20 Lincoln Lane‚ Sudbury‚ MA 01776‚ USA. Tel.: 978-443-9668‚ Fax: 978443-9669; Email: RSMansfie@AOL.COM Leadership Communications
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Observation | Method 2 Interview | Method 3 Questionnaire | Pro | Low Cost | | | | The trained job analyst can obtain first hand knowledge. | Direct feedback | Quick and efficient way to obtain information and | | Job can be observe in short period of time on physical activity | Opportunity to probe | Can get a large amount of information in short time | | Allow the job analysis to see (and in some cases experience) the work environment. | Can use observation as another evaluation
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of coffee ‘Starbucks’ its story begun from 1971 when it has started its first coffee shop. It’s an American brand which is based in Seattle (Washington). With the time the Starbucks has expanded their business around the world and developed the very strong brand recognition. Now today‚ Starbucks is one of the largest coffee businesses in entire world that has got 20‚891 stores in 62 countries and serving billions of customers every day with their huge range of products. The Starbucks is not only
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Starbucks Analysis Driving forces: External: a) Different consumer tastes and preferences b) An already established coffee culture in Europe c) Local competitions d) Price sensitivity of the consumers e) Social concerns regarding caffeine‚ and it addictive properties also need to be considered. Internal (from the organizations’ perspective): a) To reach larger economies of scale by selling to more customers in other countries. b) To reduce the risk of over dependence
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Excel. Instructors can make the case and associated exercises less challenging by eliminating certain tasks assigned in the case‚ or may increase the difficulty by adding • Write a job description using the O*NET website. • Use the point method to conduct a job evaluation. • Analyze pay survey data for benchmark jobs. • Create a market pay line in Excel. other relevant tasks and questions. Teaching notes accompany the • Create a pay policy line based on a stated pay-level strategy. case. Instructors
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years by opening 150 new Starbucks retail locations within Canada. Profit objective: to increase profit by 8% in the next 2 years by not competing on price. Starbucks should differentiate themselves in other ways‚ whether giving superior value or reducing prices will only waste effort‚ time and emotional costs. Market share: to increase market share from 24% to 30% by 2015 by introducing an extension of a product line. Unique Selling Point Starbucks stands out because of their
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Instructors can make the case and associated exercises less challenging by eliminating certain tasks assigned in the case‚ or may increase the difficulty by adding • Write a job description using the O*NET website. • Use the point method to conduct a job evaluation. • Analyze pay survey data for benchmark jobs. • Create a market pay line in Excel. other relevant tasks and questions. Teaching notes accompany the • Create a pay policy line based on a stated pay-level strategy.
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Table of Contents 1.0 Executive Summary 03 2.0 Company Overview 04 2.1 Company Structure 04 2.2 Mission Statement 05 2.3 Financial Analysis 06 3.0 Competitive Analysis 06 3.1 Second Cup 06 3.2 Timothy’s 08 3.3 The Symposium Cafe 09 3.4 Tim Hortons 10 4.0 Competition in Canada 10 4.1 Direct Competition 10 4.2 Indirect Competition 11 5.0 Starbuck’s Current Positioning 13 5.1 Retail Positioning Matrix 13 6.0 Strengths and Weaknesses 14 6.1 Strengths 14 6.2 Weaknesses 15 7.0 External Factors
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