BACKGROUND Staples Inc. founded in 1985 by Thomas G. Stemberg and Leo Kahn in Brighton‚ Massachussets. It is headquartered in Boston and employs 89‚000 employees worldwide. Staples sells office supplies at more than 2‚000 stores as well as through its catalog and call centers‚ the internet site‚ and contract sales force. In additional to typical office supplies‚ stores offer computer hardware and software‚ furniture‚ art and school supplies and printing and copy services ( Staples 10k‚ 2012).
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SWOT ANALYSIS – STAPLES SWOT Analysis – Staples Staples‚ Inc. became incorporated in 1985 by founders Thomas G. Stemberg and Leo Kahn. 25 years later‚ Staples‚ Inc. is the world’s largest office products company. The company primarily operates in the United States but also has locations in 26 countries throughout North and South America‚ Europe‚ Asia and Australia serving businesses of all sizes and consumers. Their mission statement is‚ “We’re committed to making it easy for our customers around
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Section 01 March 24th‚ 2008. Kristen Watkin 3800042 Caroline Hoang 3850070 Kevin Jones 4175907 Andrew Welland 3793049 David Shih 3558673 Company Background STAPLES is the world’s largest office supply retailer‚ with stores located in the United States‚ Canada‚ and Europe. STAPLES was created in 1986 in Boston‚ Massachusetts by Thomas G. Stemberg‚ and things have only been looking up ever since. Stemberg wanted to make it easier for customers to have access to office
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important for all company to make an efficient and effective management of the company to achieve their goals. From the vision and mission‚ the company can do the strategy for the long term to maintain their sustainability and make a good reputation. Staples also have their own vision and mission. By achieving it‚ they do a variety of initiative and programme that suit to achieve the vision and mission such as Staples Soul and Staples Advantage. however‚ stakeholders‚ associates and customers are
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stakeholders of Staples Inc.‚ an employee‚ a customer and a stock holder‚ to find their relationship between them and the firm. Then‚ I will use this information to suggest how the firm should proceed and continue to have a better and more beneficial relationship with its stakeholders. The Corporation Staples Inc. is the largest retail office supply chain which operates world wide with almost 2000 stores operating in over 10 countries and several more via catalog and delivery order1. Staples offers
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Strengths Experienced management‚ target market – small businesses – has not been targeted before‚ strong brand name‚ smart inventory system (financed by vendors)‚ advanced information system‚ marketing strategy (direct marketing‚ red “easy” button)‚ low cost‚ delivery service (Staples Direct)‚ outstanding customer service (Staples Easy Tech) Weaknesses Easy to imitate‚ needs a local partner for business ventures in European countries Opportunities As a low priced company – it does not have
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Brent Staples demonstrates how a stereotype on race and sex can intervene with one another. Each point‚ whether a narrative or remark‚ can have positive and negative outcomes on the audience Staples is trying to enlighten. His thesis‚ the ability to alter public space through racial stereotypes‚ affected him as well as many other persons of his stature and skin color. It not only influenced lives of people like Staples‚ but infringed onto the "victims"� of Staples and others like him. Staples explains
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Prejudices in Our World Both Brent Staples in “Black Men and Public Places” and Judith Cofer in “The Myth of the Latin Woman: I Just Met a Girl Named Maria” seem to be illustrating the prejudices some people have. They both explain how the way they look gets them treated by others. Brent Staples‚ because he is black in perceived as a criminal; Judith Cofer is a Latina and is mistaken for a waitress. Both stories give numerous examples of prejudice. In addition‚ each writer has a larger purpose
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................................................................... PEST Analysis..................................................................................................... Corporate Level Strategy.................................................................................... Business Level Strategy..................................................................................... Structure and Control Systems......................................................................
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web‚ I found out some very informative information about the life of Brent Staples. Brent Staples was an intelligent man‚ not just an ordinary man from Chester‚ Pennsylvania. He earned various degrees as different universities and colleges like a BA from Widener University in 1973‚ and a PhD from the University of Chicago in 1977. He was a professor of psychology at various universities in the states. Writing is one of Staples’ specialties and he has been a reporter at the Chicago Sun-Times and the
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