In this case‚ Black & Decker Corporation (B&D) is facing a major challenge in the power tools market. The industry is segmented into three categories; Consumer‚ Professional-Industrial‚ and Professional-Tradesmen‚ and while B&D holds the biggest market share in the Consumer segment‚ they are trailing far behind in the Professional-Tradesmen segment‚ with a meager 9% market share. Though this is a growing market segment‚ B&D is barely making any profits from it‚ and a new strategy is needed if they
Premium Marketing Brand management Brand
Brittani Edwards April 6‚ 2011 MKG 631 Black and Decker Case Study Cause of B&D’s 9% share in the Tradesman segment; In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the
Premium Marketing
Despite maintaining a very strong brand name and being #1 in the Consumer & Industrial segments of the power tools market‚ Black & Decker (B&D) was being significantly outsold by Makita Electric of Japan‚ who had taken over the Tradesmen segment with 80% market share in cordless drills and 50% overall share in this segment. Tradesmen appeared to perceive the B&D brand as a household product unworthy of their usage given B&D’s success in the Consumer segment and Makita’s dominance
Premium Marketing
be used as a building block to promote Grunewald’s plan for creating a global lock business. It would also help to improve market knowledge along the dimensions of completion‚ consumer segments and product requirements. Another factor is that Black & Decker would now have a worldwide distribution system. the factors that stand in the way would be problems in loosing key managers‚ simplifying production design and engineering and overcoming regional differences. 2. What are the organizational
Premium Management
The Black & Decker JUS500IB is a top contender for the most reliable portable battery jump starter. It’s compact in size. It can revive the most stubborn dead car battery. This battery boost is equipped with 500 amperes of power‚ which is plenty sufficient for regular car batteries‚ and even the larger one on used trucks and tractors. It comes with a portable air compressor you can use continuously to maintain proper tire pressure. The Black & Decker JUS500IB added a standard safety switch that
Premium Internal combustion engine Automobile Electric vehicle
TRIPLE DECKER is a proposed one-hour TV series. The tone blends drama with some comedy. The idea of an extended family all living in one “triple decker” home has merit. TV shows about families are popular and the concept of one family living under the same roof is a smart idea and a good setup for drama and/or comedy. Another smart story choice is the main problem: they have lost their house to foreclosure and now they have to find a way to buy the house back. The goal is clear and the stakes are
Premium Protagonist Character The Sopranos
Issues and Problems. Bill Lancaster‚ president of Black and Decker’s Eastern Hemisphere‚ was facing a difficult problem regarding the implementation of a new performance appraisal system. He had three choices to accept the modified ADP system developed by Anita Lim‚ manager of Human Resources to implement the ADP system adopted in the U.S. or to continue allowing the different sites to use variations of (MBO) Management by Objective plan. (ADP) Appraisal Development Plan‚ also called the 360 degree
Premium Management Asia
April 1996‚ Bill Lancaster‚ president of Black & Decker – Eastern Hemisphere‚ faced a difficult decision. He must choose one of two performance appraisal and management development systems for Eastern Hemisphere. One was introduced by Anita Lim‚ manager of Human Resources or ADP‚ US – who designed the Appraisal Development Plan (ADP) which provided each employee with feedback from subordinates‚ peers and supervisions. ADP had the positive impact on Black & Decker in the US‚ but some of the managers were
Premium Management Human resource management
1. What are Lancaster’s concerns for the future of the Eastern Hemisphere Organization? What problems does he hope to address with ADP? In 1995 when Bill Lancaster was appointed the President of Black and Decker Eastern Hemisphere his initial impression about the organization was depressing. There were some major concerns one of them is the management style that was followed. The current managers were using the Management by Objective (MBO) type plan which is believed to be outdated system that
Premium Management
Read the case ’ Strategic and Organizational Change at Black & Decker ’ and answer the questions below. Each question carries 25% of the marks for this assignment. Questions How would you characterize Black & Decker ’s international expansion during the 1950s and 1960s? What strategy was the company pursuing? What was the key feature of the international organization structure that Black & Decker operated with at this time? Did Black & Decker ’ s strategy and structure make sense given the competitive
Premium Corporation Globalization Subsidiary