evaluate their products and services and decide if they are well suited to the market or markets that they wish to enter or if they need to be tailored to suit. Companies must decide if to standardise their product or invest in product adaptation. Standardisation is the introduction of a company’s product into a foreign market without any alterations to the product whatsoever. It is an attractive option for many companies because it reduces the
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Standardisation of a Solution of Sodium Hydroxide: Introduction: In a lot of cases it isn’t possible to prepare a solution by accurate weighing of the solute‚ dissolving in water and diluting to volume. There are many possible reasons for this‚ but in the case of sodium hydroxide‚ the solid absorbs moisture from the air‚ and also reacts with carbon dioxide from the air. In that case‚ it cannot be accurately weighed in air. In an experiment like this‚ a solution of the approximate required concentration
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Standardisation versus Adaptation in a Globalisation context Challenge This is the challenge facing primarily multinational firms whether to standardise their local offering or adapt/localise it for the market they are selling into. According to De Wit and Meyer (2010)‚ the question facing managers is whether they should anticipate and encourage global convergence by emphasising global standardisation‚ centralisation and coordination or should managers acknowledge and exploit international diversity
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THE UNIVERSITY OF HULL Integration of Standardisation and Adaptation Marketing Mix Strategy Reference to Shiseido Company in UK and China Being a Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (General) in the University of Hull by Ai Jun Hou ‚ BA (Honours) (April 20‚ 2001) Acknowledgement This dissertation reflects the contribution and insights of many people. I shall take the opportunity to thank the following
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Standardization Versus Localization Levitt argues that because the world is shrinking – due to heaps of technology‚ communication and so forth – well managed companies should shift their emphasis from customizing items to offering globally standardized products that are advanced‚ functional and low priced for all. Coca-Cola being an international brand found everywhere in the world still has not standardized its marketing. The differences in consumer behavior still prevail across countries. Many
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Q1. Discuss the advantages and disadvantages of standardization strategies and adaptation strategies in a global environment. Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform/identical throughout its organization. Whereas for adaptation‚ a company would change their methods such as the price‚ promotion‚ packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs
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10 Tenets of MOT and the IT Organization A tenet is a principle based on observation‚ intuition‚ experience‚ and in some cases‚ empirical analysis. Based on a study presented in the Handbook of Technology Management by Gerard Gaynor‚ Ten tenets are proposed as guiding principles for an organization to operate within a technology cycle framework. These are: 1. Value diversification is a poor substitute for MOT. 2. Manufacturability must keep pace with inventiveness and marketability. 3. Quality
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Standardisation VS Mass Customisation Introduction Hospitality and tourism industry represent 5% of global Gross Domestic Product‚ it is also responsible for over 235 million jobs globally or one in every 12 jobs worldwide (UNWTO‚ 2013). Furthermore‚ it is the fourth largest export sector in the world (UNWTO‚ 2013). These facts prove that hospitality and tourism is a really large and promising industry. According to Cassee (1983)‚ hospitality is ‘a harmonious combination of tangible (products) and
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org/wiki/Advertising#Global_advertising) Factors That Affect Global Advertising Standardisation Vs Customisation This is a problematic issue that organisations face whether to standardise their advertisements to a single message for all the countries they advertise‚ or try and adapt them in so they can be tolerated and meet the requirements of the variety of markets globally. Standardisation Standardisation is about considering the world as one whole market‚ ignoring the fact that there could
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MARK 343 1. WHAT IS STANDARDISATION VS CUSTOMISATION? - should aim for a standardised or country tailored strategy - standardisation: offering a uniform product regionally or worldwide - this type of policy capitalises on the commonalties in customer’s needs across countries. - Goals= minimize costs - 5 forces for standardised approach; o Common customer needs o Global customers o Economies of scale o Time to market o Regional market agreements - Customisation: a country- tailored
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