A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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International hospitality practice Raffles Hotel in Singapore Full Situational Audit of the Raffles Hotel and Develop a Strategic Place for the next 3 Years. Cover Page: Student Number‚ Module Code‚ Title‚ Module Tutor Table of Contents‚ List of Tables‚ Figures and Appendices Introduction Explaining the Purpose of the Report Brief Company Overview (10% of the assignment mark) 400 words External Audit: analysis of relevant macro-environmental (PESTE) and industry dynamics (Porter’s
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required. Thomas Stanford Raffles‚ William Farquhar and John Crawfurd each had their contributions to the building of Singapore. Undeniably the influx of trades from within the region helped Singapore to progress into highly popular port‚ but what enabled this were the combined efforts of the mentioned 3 important figures. It began on 1819‚ when Raffles “made a claim for the British East India Company on the Island of Singapore”. Though the idea wasn’t entirely supported‚ Raffles was the person that initiated
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words. Part1: About two hundred years ago‚ Raffles arrived at a small fishing village in Melaka Strait‚ took charge of it and started a new generation. Now‚ this small fishing village is named Singapore and became one of the most globalized countries in the world. Raffles‚ the adventurer in 1819‚ is still an iconic hero in Singapore’s social memory. This paper will interpret the founding of Singapore in 1819 as a result of four main factors: Raffles’ ambition as a clerk of the East India Company
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would be affected if the Dutch continued to occupy more areas in the Archipelago. Furthermore‚ the British were prohibited from operating in Dutch-controlled ports‚ with the exception of Batavia‚ where unfavourable prices were imposed. So‚ Sir Stamford Raffles‚ the Lieutenant Governor of the British colony at Bencoolen‚ reasoned that to compete with the Dutch‚ a new trading port in the region was needed. Singapore was chosen by the British as their new trading settlement because of its good position
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Introduction During the colonial period‚ most countries in Southeast Asia saw an influx of Europeans‚ who brought along with them their laws‚ culture‚ language‚ religion and political viewpoints. As a collection of disjointed and often hostile kingdoms and states‚ the Europeans were granted access into the region fairly easily‚ as most of the current kings were all but aware of the slow but certain threat of invasion posed by the European colonists . Singapore is often referred to a sort of oddity
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A Trip to the Singapore History Museum Secondary 2 Express/Normal Academic 2012 Report on Trip to the Singapore History Gallery Treaty of Friendship and Alliance between Sir Thomas Stamford Raffles and Sultan Hussein and Temenggong Abdul Rahman (6 February 1819) This artifact relates to the event ‘Arrival of Raffles’. This is a facsimile of the treaty which marks the birth of Singapore. It gave the East India Company the right to set up a trading settlement‚ in exchange for installing Sultan Hussein
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and how it was resolved. I first encountered this problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week‚ it was finally time for me to take on projects on my own and start communicating with some of the clients and media the department would follow up from time to time. One of the projects that I was tasked was to prepare the Arabic version of Raffles Hotel’s fact sheet for the Saudi Arabia sales trip that the Director of Sales and Marketing will
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HISTORY NOTES YEAR 2 2011 @ DHS Pre 1819 Singapore (Myths‚ Legends‚ Singapura) Traditional views on Pre 1819 Singapore History * Small fishing village * Raffles came‚ Singapore was inhabited by a few hundred Malays and Orang Laut * Before 1819‚ Singapore History was non-existent and unimportant 1. Can historians use myths and legends of a country as evidence? 2. How do historians use archaeological evidence historical records to write history of a place? 3. What was Singapore
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1. Introduction The destiny of Singapore to develop as a green conservational nation was awaken when Sir Stamford Raffles established the first botanical garden in 1822. [1] Through continuous planning and cultivation‚ Singapore has earned the name of "Garden City". From the first tree planting by Mr Lee Kuan Yew in 1963‚ Gardens by the bay (Gardens) is a huge leap with its $1 billion investment.[2]Aligned with Singapore’s new aspiration to become an international eco-tourism icon‚ Gardens is
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