Tea is Sri Lanka’s largest agricultural export and fetched $1.02 billion in 2007‚ its third highest foreign exchange earner after garments and remittances from Sri Lankans working abroad. The country is not likely to achieve its 2008 revenue and production targets‚ after demand and prices for Sri Lankan tea tumbled in the last quarter‚ with the slowdown possibly extending into 2009‚ Lalith Hettiarachchi‚ the head of Sri Lanka Tea Board‚ told Reuters in an interview on Friday. Production this year
Premium Sri Lanka Tea
Introduction 02 2. Applying the Marketing Mix …….04 2.1 Product………..…………………………………………………………………...…………..05 2.2 Place ……….………………………………………………………………………………….06 2.3 Price …………………………………………………………………………………………..08 2.4 Promotion …………………………………………………………………………………….09 3. Conclusion 12 4. References ……………………………………………………………………….13 1. Introduction Since the discovery of Tea in 2737 B.C in China‚ and after the Europeans learnt about tea in 1589‚ drinking tea has spread throughout the world
Premium Marketing Tea
1. Introduction of tea industry : * Historical Background: Tea was introduced to Sri Lanka after coffee was destroyed by Coffee Leaf Rust in the 19th century. James Taylor‚ a Scottish planter‚ established the first commercial tea plantation in 1867 at Loolkandura Estate in Kandy District of Sri Lanka. The great success of tea planting attracted English planters and more plantations were established‚ replacing existed coffee fields. Subsequently‚ as the coffee area was not big enough to
Premium Tea
David Cameron‚ who is The United Kingdom’s current Prime Minister wishes to visit the war torn north of Sri Lanka in order to find out in detail what exactly went on over the course of about a half years’ time‚ and what has led to the horrific deaths of so many of its civilians. Cameron has requested a meeting with the controversial President of Sri Lanka‚ Mahinda Rajapaksa‚ after what the United Nations believes to be extremely heinous deaths of over 40‚000 civilians over the course of the last
Premium Sri Lanka
SRI LANKA Welcome all of you to Sri Lanka. Sri Lanka was known as Ceylon before 1972 and became independent in 1948.its 1972 constitution claimed it an independent republic. Based on Geography profile showing that Sri lanka is about 65‚610sq/km between West Asia and South East Asia. Sri Lanka is an island-nation situated in the Indian Ocean‚ off the south-eastern coast shores of India.‚ Sri Lanka is a multi-religious and multi-ethnic nation‚ where almost 70 percent of the population follows Buddhism
Premium Sri Lanka
TODAY’S SRI LANKA Development’s from 2010 to 2012 TODAY’S SRI LANKA Sri Lanka successfully concluded a war against a terrorist Liberation Tigers of Tamil Eelam (LTTE) in May 2009. There has been no terrorist violence in Sri Lanka since the end of the conflict. Today‚ Sri Lanka today is aggressively promoting ethnic reconciliation‚ redevelopment of conflict-affected areas and expanded trade and foreign investment for the restoration of normalcy throughout the island. Sri Lanka successfully
Premium Sri Lanka Liberation Tigers of Tamil Eelam
I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target
Premium Marketing Sri Lanka
Economy of Sri Lanka From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Economy of Sri Lanka | World Trade Center in Colombo | Currency | Sri Lankan rupee (LKR) | Fiscal year | Calendar year | Trade organisations | SAFTA‚ WTO | Statistics | GDP | US$ 64 Billion (2012 IMF est.) / US$ 170 Billion PPP[1] | GDP growth | 7.2% (2012 est.)[2] | GDP per capita | US$ 3200 (2012 est.) / US$ 7900 USD PPP[2] | GDP by sector | agriculture: 12.8%; industry: 29.2%; services:
Premium Sri Lanka Monetary policy
This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU)‚ in Sri Lanka. The strategies are concerned with the market‚ product‚ pricing‚ distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market strategy
Premium Marketing Strategic management
Sri Lanka’s meal consist of a large serving of rice followed by up to twelve different side dishes such vegetables‚ egg‚ meat‚ or fish stewed together with peppers‚ spices‚ and often coconut milk. This rice and curry meal is traditionally eaten in the afternoon‚ however it may also be served in the evening. The traditional morning and evening meals usually consist of string hoppers (fresh rice noodles)‚ hoppers (cup-shaped pancakes)‚ roti (coconut flat bread)‚ or thosai (sourdough pancakes)‚ served
Premium Alcoholic beverage Sri Lanka Food