Strength Strength of the brand‚ market share and strong financial performance Apple Inc. has a reputation for being a highly-innovative‚ well-functioning and well-designed product with a track record of sound business performance. It is estimated that Apple’s brand is valued at $ 76.5 billion and in 2012; the brand was voted the second most valuable brand in the world (Jurevicius‚ 2013). The brand reputation has one of the best strong financial performance among many companies (Jurevicius‚ 2013)
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Market Analysis and Strategic Recommendation As a Marketing Consultant‚ my client‚ which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report‚ including a full market analysis and a set of strategic recommendations. This is to help secure their short (1-3 years)‚ medium (3-5 years) and long term (5 + years) future. I will be using relevant marketing theory and also recent market data to help complete
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Company G 3-Year Marketing Plan Assessment Code: VZT1 Student Name: Brian Lowry Student ID: 000388804 Date: March 7‚ 2015 Mentor Name: Sandra Willet Table of Contents Introduction 2 Mission Statement 2 Product Description and Classification 2 Consumer Product Classification Error! Bookmark not defined. Target Market 2 Competitive Situation Analysis 2 Analysis of Competition using Porter’s 5 Forces Model 2 SWOT Analysis 2 Strengths 2 Weaknesses 2 Opportunities 2 Threats 2 Market Objectives 2 Product
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Business Policy and Strategy Case Based Component Paper #1 Environmental Scanning By Samantha Stephenson ENVIRONMENTAL PLANNING An environmental scanning refers to the process that systematically uses information about trends‚ patterns and relationships within an organization’s internal and external environment to determine the future direction of the organization. Through an understanding of the nature and speed of changes in that particular environment
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individuals are regularly exposed to music in various venues: driving‚ dining‚ or even swimming. According to Music Reports (2013)‚ 90% of music content is stored in a digital medium. 60% is offered online through music services such as‚ iTunes‚ Spotify‚ and Shazam. The music services offer the music data through content aggregators such as‚ Catpult‚ CDBaby‚ Tunecore and The Orchard. One of the main challenges music content providers is facing today is maximizing their return of investment. It consists
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sites (e.g. Yelp) Social bookmarking or social tagging features (e.g. Digg; Stumble Upon) Forums and discussion boards (e.g. Yahoo! ; Answers) Virtual social worlds (e.g. Second Life; World of Warcraft) Music and audio sharing (e.g. Spotify; Pandora Radio) Role of social media in a business Social media has become a way of life. A large majority of people use social media to keep in touch with their loved ones; however‚ these days a
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Introduction Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. According to the American Marketing association ‚ a brand is a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them ‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” However branding is much more; what distinguishes a brand from its unbranded commodity counterpart and gives
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CASE STUDY The Pirate Bay: The World’s Most Resilient Copyright Infringer? he Pirate Bay (TPB)‚ a Swedish Web site (Piratebay.org)‚ is one of the world’s most popular pirated music and content sites‚ offering free access to millions of copyrighted songs and thousands of copyrighted Hollywood movies. In June 2011‚ The Pirate Bay reported that it h ad about 5 million registered users‚ and 25 million non-registered users (so-called "free riders"). To put that number in p erspective
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In global and domestic scale SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY SOCIAL MEDIA MARKETING? SOCIAL MEDIA MARKETING Social Media Channels Repeat targeted business actions cost-effectively Build relationships with customers even when being not face-to-face Attract prospects easily WHY
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Task: 1) Pick a brand (consumer goods categories including services) and gather all its marketing communication materials‚ and evaluate how effectively the brand has mixed and matched marketing communications (see Chapter 6). 2) Based on your understanding of the role of social media and other new forms of marketing communications‚ develop an interative brand-consumer communication program or campaign (refer to Chapter 5‚ Chapter 6‚ and Chapter 7) Length of the report (choose either Word or PPT
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