TABLE OF CONTENTS Contents Page No. 1.1. History of Rasna 2 1.2. Competitors in the Market 3 1.3. Market Share 4-7 1.4. Comparative Study of the Competitors on 4 Ps scale 8-13 1.5. Competitive Advantages 14-15 1.6. Suggestions 16-17 1.7. References 17 History of Rasna Pvt Ltd. The brand Rasna is owned by Pioma Industries
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Celebrity Based Television Advertising – Understanding Indian Consumer Attitudes Megha Gupta (27019) Shilpa J (27074) Northern Institute of Integrated Learning and Management – Centre for Management Studies Introduction A central goal of today ’s advertising strategy is the persuasion of customers‚ who are becoming increasingly educated‚ sophisticated and selective. Obviously‚ the changes in markets and lifestyle are driving marketers to focus on more persuasive ways of promoting
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Contents 1. Introduction 2. What is a new product 3. Why new product 4. The process for new product introduction 5. Pros and Cons associated with new products 6. Reasons why new products and services fail 7. Conditions when frequent new products are necessary Celebrity endorsers are a waste of money. Before delving into the topic lets look at the two examples which portrait the two sides of the coins of the topic: Nike‚ a global brand
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Are we right to use the term ‘sports law’? What does it mean and why should we consider it to be important. The existence of the subject ‘Sports Law’ has been debated for a number of years now and there are two different schools of thought with regards to the term ‘Sports Law’. Some commentators refer to ‘Sport and the Law’ arguing that there is currently no topic than can be referred to as ‘Sports Law’. Grayson‚ who many consider the father of ‘sport and the law’ states that ‘No subject exists
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MARKETING AUDIT PROJECT ON: SUBMITTED BY: ANOOP KHURANA -2012081 SHASHANK MAKKAR -2012*** MANRAJ SINGH SANDHU-2012136 OJASWI SHARMA-2012154 SUSHANT SHARMA-2012156 INDEX SR. NO. CONTENT PAGE NO. 1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS • ECONOMIC • CUSTOMER • COMPETITION 3 MARKETING ASPECTS • OBJECTIVES • STRATEGIES • TACTICS 6 4 4P’S
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Introduction The Formula One World Championship was started in 1951 by private sportspersons. Today‚ Formula One is the world’s biggest motor sports event and is arguably the second most popular sport in the world. It consists of ten teams‚ with two cars each‚ contesting a 17-race series. It involves two titles‚ the Driver’s Championship and the Constructors Championship. Formula One today is a highly dependent on technology (Denison and Henderson‚ 2004). This article will discuss the resources
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Brand Analyze: Iriedaily Student Number: 13002886 Module Leader: Cinthya Uribe Module: Brand Management Index Introduction 1 Company Overview 1 History 1 Objectives 2 Financial Images 3 Market Inventory 5 SWOT of the brand 5 SWOT of the competitors 6 Market analyze 7 3 Circle Analyze 7 Ansoff Matrix 8 Boston Consulting Group Matrix 9 Brand Image Inventory 10 Corporate Design 10 Logo 10 Corporate Communication
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Maria Guadagraciape M. Geling 4M5 Investment Management Security Information Security Name: ALASKA MILK CORPORATION Code: AMC Industry: Industrial Sub-Industry: Food‚ Beverage‚ and Tobacco Company Profile and Description: Alaska Milk Corporation (AMC) was incorporated on September 26‚ 1994‚ but operations began as early as 1972‚ through a company called Holland Milk Products‚ Inc. (HOMPI). HOMPI was a partnership between a Dutch dairy company‚ Holland Canned Milk International B.V.
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right place at the right time. If we launch our product in the market‚ a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includes health conscious people‚ sick people‚ sportspersons & many other consumers‚ which we have segmented from the Demographical‚ Geographical‚ Psycho graphical & Behavioral point of view. I have prepared a financial documentation for this feasibility plan of
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Rationale / Executive Summary: Is Famous Brands an organization that business owners in our country can look up to in respect to their sustainable way of manufacturing and distributing goods to society? In today’s business world an organizations success cannot be determined by only looking at its profits and size‚ but also by the impact that the company has on its environment‚ its society and its stakeholders. This task will look at the South African situation and the current socio-economic issues
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