The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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Obesity in Hong Kong Introduction The problem of obesity in Hong Kong is a significant issue that the community as a whole is trying to arouse public awareness to it. According to the statistics provided by a research done by the Hong Kong Department of Health‚ the estimated percentage of overweight and obese of the whole population in Hong Kong are 17.8% and 21.2% respectively(Hong Kong Department of Health 2009). This report will elaborate more on the reasons for obesity and the suggest preventive
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Category Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company‚ Otsuka Pharmaceutical Co.‚ Ltd‚ is planning for a product strategy to its product: Pocari Sweat. Pocari Sweat is a grapefruit-tasting‚ non-carbonated sweet beverage and is advertised as an “ion supply drink”. It is designed to increase endurance‚ replace electrolyte loss or prevent dehydration when exercising for long periods of time. Pocari Sweat is well-recognized by the local people‚ especially to the athletes
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Report on Obesity in Hong Kong 1. Introduction We are now living in an economically prosperous society and enjoying much higher living standards than ever before. However‚ while we benefit from these nice conditions‚ there are also some arising concerns. One of these problems is obesity‚ which has a variety of causes‚ but is likely related to our new way of life. This report is going to focus on the obesity problem in Hong Kong‚ and will discuss four possible causes and offer reasonable solutions
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first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced it’s a Small World‚ in 2008. 2.) Did Disney realize the projected income from the J.V.? Hong Kong Disneyland Resort is owned by a joint venture company‚ Hong Kong International Theme Parks Limited
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Hong Kong Disneyland had mechanisms in place to adapt to local Hong Kong culture‚ yet these means appeared to be partially ineffective. Why? Despite hard efforts of management‚ during 1 year there were some difficulties Chinese Disneyland faced to. One of the biggest problems was the Lunar New Year Holiday. It took place when administration of park didn’t take into account some particularities of Chinese people consumption habits. This fiasco led to many complaints‚ ticket returns and‚ importantly
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Prostitution in Hong Kong-is it legal or not? Prostitution or otherwise known as sex work is regarded legal in Hong Kong. Nonetheless‚ why sex workers are still living and working in their own shadows‚ as if this occupation is illegal and offensive in this metropolis? Below may help you to know more about prostitution-related laws in Hong Kong. Sex workers in H.K. can easily be caught under 9 laws related to prostitution‚ including 7 crime ordinances and 2 immigration ordinances. A more common
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Should bicycle be promoted as major transport in Hong Kong? In the recent years‚ the bicycle has become one of the popular exercises in Hong Kong and some legislative councilors advocate to promote cycling as major transport so as to sustain the low-carbon living. This promotion has given rise to many discussions in the society. While some advocates believe riding bike can enhance the citizens’ health‚ others concern that cycling may increase the danger of other road users. This paper examines
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1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt = 11.36% Cost of Equity = 12.3% (10 year average) Inflation = 7.31% (10 year average) Gross margin = 37% Operating Cost = 22% Variable Management Fee = 5% With the above assumptions the FCF
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1.1 Parody in Hong Kong Definition http://robsonhall.ca/mlj/images/Articles/33v2/reynolds.pdf Parody‚ a term derived from the Greek word”parodia”‚ has an ancient heritage. Later Greek and Roman writers used the term parody to refer to a more widespread practice of quotation‚ not necessarily humorous‚ in which both writers and speakers introduce allusions to previous texts. The “popular perception of parody and the standard dictionary definition” conceives of parody as a “specific work of humorous
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