executive summary for managers and executive readers can be found at the end of this issue A conceptual approach to classifying sports fans Kenneth A. Hunt Associate Professor of Marketing‚ Fort Lewis College‚ Durango‚ Colorado‚ USA Terry Bristol Assistant Professor of Marketing and Advertising‚ University of Arkansas at Little Rock‚ Arkansas‚ USA R. Edward Bashaw Assistant Professor of Marketing‚ University of Arkansas at Little Rock‚ Arkansas‚ USA Keywords Sport‚ Individual
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Kristina Navarro’s journal article‚ “An Examination of the Alignment of Student-Athlete’s Undergraduate Major Choices & Career Field Aspirations in Life After Sports” examines the unique situations collegiate student-athletes(SA) navigate while working toward a degree and planning for their future. Driven by the individuality emphasis of Mark Savickas’ career construction theory‚ a qualitative approach was employed to capture each SA participants’ stories and tales. Few research studies exist
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In the Sid Kirchheimer article “Are sports fans happier?” the author produces a valid argument as to whether or not being a sports fan is beneficial to one’s mental health and social life. In my opinion‚ I agree with the author’s stance that sports fans are genuinely happier versus an individual who is not a sports fan. In my opinion‚ being a sports fan gives a sense of belonging‚ and hopefulness. Following a sports team‚ or just watching a sport in general is depicted in the article as being good
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In the article “The Shame of College Sports”‚ author Taylor Branch describes the corrupt and malignant underside of highly popular college sports complex. He conducts myriad interviews which demonstrate the anger and outrage people feel when they discover athletes are being paid under the table‚ but argues that ultimately the scandal lies in the structure of the Collegiate Sports Complex itself in which everyone (Universities‚ Coaches and athletic companies) are getting paid‚ while athletes see
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is actually a sport. It could be a cocky football player in one of their classes‚ a teacher that talks down about cheerleading‚ or just a friend that wants them involved in something more “athletic.” When in all reality‚ cheerleading requires just as much effort as any other sport. Varsity.com states that there isn’t an actual definition of a sport‚ but there are many qualifications required to be considered a ‘sport.’ And cheerleading easily qualifies. To be qualified as a sport‚ there must be
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Learning to throw the ball correctly with the right mechanics is extremely important in the game of softball. Throwing is the most common error found in softball. There are some things you need to know before you actually perform the act of throwing. You must know how to grip the ball. The most common grip is a three finger grip where you use your index‚ middle‚ and ring finger. You place your fingertips on the seams of the ball where it forms a “C”. Your thumb should grip the seams on the
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the world for thousands of years for rehabilitation and relaxation (Weerapong et al‚ 2005). Massage is the treatment and practice of manipulation of the soft body tissues with physical‚ functional‚ i.e. mechanical‚ medical/therapeutic‚ and in some cases psychological purposes and goals. Massage has been defined as “a mechanical manipulation of body tissues with rythmical pressure and stroking for the purpose of promoting health and well-being” (Cafarelli and Flint‚1992). Massage is widely used by
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1 Case Summary: This case takes about the problem that happened between a American shipment that was delivered to Germany the shipment was prok levers but the mistake that the six of the pork a male and the German wanted a female so as u can noticed the problem happened because the lack of information and the study of the culture. Case Questions: 1) In this dispute‚ which country’s law would apply‚ that of the United States or of Germany? Germany 2) If the case were tried in U.S. courts
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THE SPORTS GUY The Sports Guy is an independent sporting goods store located in a small town outside the Greater Toronto Area. About half the town’s population lives in the older section of town; the other half consists mostly of younger families living in recently built subdivisions to the south of town. Nearly all of the residents of these subdivisions commute daily to their work in the Greater Toronto Area. The housing developer has placed before the Ontario Municipal Board proposals for
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MO2A3 Prince Sports Case Study Prince Sports has managed to remain in their field‚ but the task was not easy. They have been in business for over forty years and have continued to evolve to fit the needs of the consumers while also managing to expand their products. In doing so‚ they have needed to keep their company ahead of trends that have occurred in the market. So far‚ they have managed to do so‚ but with the continuously changing market and economy‚ Prince Sports needs to constantly
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