Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
Premium Marketing Advertising
Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
Premium Costs Cost Variable cost
Pionix Case Questions: Answers—International Finance 1. Why is Cain concerned by exchange rate fluctuations? Is she long or short? (A sentence or two.) Short in USD—she owes USD in 90 days. 2. Make up a small table showing the total CAD cost at the end of January of the required USD under three scenarios: the optimistic case that the cost per USD is CAD 0.90; the parity case that the cost per USD is CAD 1.00; and the pessimistic case that the cost per USD is CAD 1.10. See attached. 3. What
Premium Derivative Option Strike price
comparative advantage in hotel development and management‚ has expected excellent future growth and profitability. Such increase in sales might bring in extra cash flow‚ resulting in underutilized debt capacity. Therefore‚ we have performed a thorough analysis on the proposal of increasing debt ratio and repurchase the shares. In 1974‚ Marriot Corporation was in a situation where it had limited access to a few funding resources. A significant amount of short maturities debt is used to finance the company
Premium Stock Finance Weighted average cost of capital
value in sequel rights‚ how they will be able to make money off of these investments in the rights‚ or understand why studios would be willing to sell them. Then‚ we will address the timing of the offers and why it is so important‚ especially in this case. Next‚ we will look at the “fair” value for these films using two different approaches. The first approach is the net present value of the entire set of 99 films for 1990. We will look at three different sets of assumptions with the net present value
Premium Film Net present value
Which marketing strategy will enable us to grow and turn competition threat to an opportunity with increased revenue‚ retention rate and customer equity without undercutting the distinctiveness of each individually branded hotel? II-SITUATION ANALYSIS a-) Company & Competition Information: 2001 2002 2003 # of Hotel Year End 13 13 12 # of Rooms Year End 1.859 1.714 1.513 % of decrease in Room #s 100 92 (-8%) 81 (-11%) CLTV in 2003 w/Ind. Brd. - - $378 RevPAR $197 $204 $217 Total Revenue
Premium Brand management Brand Hotel
[pic] LEADERSHIP AT AIG: DOES STYLE MATTER? Case Overview This case deals with executive leadership styles. In particular‚ this case deals with American International Group‚ the world’s insurance company‚ and its CEO Maurice “Hank” Greenberg. Greenberg‚ an autocratic leader‚ was recently deposed by his board of directors after problems emerged regarding possible earning manipulation. It describes his leadership style‚ reasons his two sons (former employees) left the company‚ and Martin
Premium
ABRAMS COMAPANY CASE 5-4 ABRAMS COMPANY Que. 1: Evaluate each of the concerns expressed by top management‚ and if necessary‚ make recommendation appropriate to the circumtences described in the case The Abrams case is about using profitability measures to evaluate profit centers. The case also reflects a long academic debate in the US-literature about ROI problems. In EU companies it is more common to evaluate PCs with Income measures like RI and EVA. This case covers the tree main problems
Premium Inventory Control Management
Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
Free Target market Marketing Caffeine
ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
Premium Inventory Stock market Corporate finance