PLAYSTATION 3 MARKETING PLAN Name: Vo Chi Cong ID: FB60001 Class: FB0661 Table of contents About the Company3 Company History3 Brand3 Subsidiary of Sony Corporation3 Mission Statement3 Situation Analysis4 Internal Analysis4 Key Excutives4 Board of Directors4 Employees4 Product detail5 SWOT Analysis6 External Analysis7 Customers7 Competitors7‚ 8‚ 9 Media10 Suppliers10 Distributors10 Marketing Mix10 Marketing Objectives10 Marketing Strategies11‚12 Implement & Control
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The struggle between altruism and cynicism plus selfishness. "With great power comes great responsibilities.". These are the essences of Spiderman. Without them‚ it’s not really Spiderman anymore. The new Amazing Spiderman is just a typical boy who’s sort of selfish. The movie tries to push for a new motto of "Know who you are‚" which‚ to me is just euphemism for "What’s best for you is what’s best for everybody.". It’s fair‚ but there’s nothing heroic about that‚ at the heart level. Superheroes
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------------------------------------------------- Plot/Summary Farhan Qureshi (R. Madhavan)‚ Raju Rastogi (Sharman Joshi) and Ranchhordas Shyamaldas Chanchad (Aamir Khan) are three students who share a room in the residence of the fictional Imperial College of Engineering (ICE). Farhan is studying engineering to pursue his father’s wishes‚ over his own passion for wildlife photography. Raju is studying to get his family out of poverty. On the other hand‚ Ranchho studies for his simple passion
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Farhan Qureshi (R. Madhavan)‚ Raju Rastogi (Sharman Joshi)‚ and Rancchoddas "Rancho" Shyamaldas Chanchad (Aamir Khan) are students at the Imperial College of Engineering‚ one of the best colleges in India. They are room-mates in the college’s hostel. While Farhan and Raju are average students from modest backgrounds‚ Rancho is from a rich family. Farhan wants to become a wildlife photographer‚ but is pursuing an engineering degree to fulfil his father’s wish. Raju‚ on the other hand‚ needs to improve
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Need for Speed is the latest attempt at adapting a video game for feature film audiences‚ a feat that has been attempted many times before to mostly disappointing results. Beyond that‚ though‚ Need for Speed is a rare entry in the car movie genre‚ which has been dominated for the last decade by The Fast and the Furious franchise. We wouldn’t say the two are direct competitors‚ as both deploy different approaches‚ but there is no question Need for Speed is going after a similar audience. Considering
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[pic] [pic] Executive Summary 3 The anatomy of the product 4 Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8 Political Environment 8 Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation
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Back in the seventeenth century‚ they had epic heroes like Beowulf‚ who killed Grendel with his bare hands. Now‚ they have heroes such as Spiderman who can shoot web from his wrist and crawl up walls. Beowulf and Spiderman have characteristics that distinguish them as heroes‚ some of which are found in both of them while one has characteristics the other doesn’t. During the Anglo Saxon days‚ the original hero was Beowulf‚ the supreme warrior. He had marvelous strength‚ not like the average being
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The essay focus discussion on a movie called “3 idiots”. The essay provides a brief background of the chosen film. Next‚ it provides a description of the story and introduces the main characters in the movie such as the features on their experience and personalities. Moreover‚ it will illustrate discussion on main themes and ideas in the film. it focuses discussion on the use of cinematic techniques in the film. In addition‚ it will explain how the cinematic techniques used in the movie contribute
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3 Idiots - Movie Review By: Bharat Rathi 3 Idiots Director: Rajkumar Hirani Cast: Aamir Khan‚ Kareena Kapoor‚ R Madhavan‚ Sharman Joshi and Boman Irani Rating: 4.5 what’s it About: Bring out the bugles for the biggest celluloid celebration in a long‚ long time. God bless Rajkumar Hirani for ending an otherwise mediocre Bollywood year on a smashing note. You go in to see 3 Idiots expecting the genius combination of Hirani and Aamir Khan to weave magic on screen. But despite the mental
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“Sony Drops Price of Playstation 3” Assignment 2 Week 3: Industry Analysis The article “Sony Drops Price of Playstation 3” discusses Sony’s Playstation 3 and its strategy with cutting the price of its PlayStation 3 by 25%‚ from $399.99 to $299.99. This is a business decision by Sony with hopes that it will generate increased demand for a videogame console that has undersold compared to Microsoft’s X Box 360 and the Nintendo Wii. As the gaming continues to grows‚ the Threat of Entries continues
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