Revitalising the Slurpee brand Using this information 7-Eleven Australia built a clear picture of current sales patterns and consumer behaviour. • Overall Slurpee sales were steady‚ they were not increasing • Each store sold an average of 60 units a day but with little annual growth • Sales of Slurpee grew from Wednesday‚ peaked on Friday and remained high into the weekend • The majority of Slurpee customers tended to arrive after school hours‚ with most sales occurring between 3 and 6pm • Consumers
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Q: "Brands vary on the amount of power and value they have in the marketplace. A powerful brand has high Brand Equity" Intro "Brand equity is the marketing and financial value associated with a brand ’s strength in the market" (Dibb and Simkin pg 73) Some of the factors that contribute to the creation of high brand equity are brand association‚ awareness‚ attractiveness to buyers and brand loyalty. For a company to see major success it must establish and sustain high brand equity. The
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Anholt: Nation Brand !"#$%&’()"&* Beyond the Nation Brand: The Role of Image and Identity in International Relations !"#$%&’%($)* 8.)RUHLJQ2I¿FH3XEOLF’LSORPDF\%RDUG "#$%&’(% !"#$%&’$(#$)(#)*+(‚-.#/%-(0*.-1/-’2(/3(4*)5&)-#"6(.33%7/.#)1(8/#$(#$)(.7#(%4(7*).#/-’(4.9%*.0")( /+.’)3(%4(7%&-#*/)3(#$*%&’$(+.*:)#/-’(7%++&-/7.#/%-3;("/##")()9/1)-7)(3&’’)3#3(#$/3(/3( <%33/0")=(>$/3(<.<)*(1/37&33)3($%8(#$)(‚-.#/%-(0*.-12(7.-(*).""6(0)()-$.-7)1(#$*%&’$(3#*.#)’6;( 3&03#.-7);(.-1(36+0%"/7(.7#/%-3=(?%&-#*6()@
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In 2009 President Obama said to the nation’s students‚ “Maybe you could be a mayor or a Senator or a Supreme Court Justice‚ but you might not know that until you join student government or the debate team”(Obama 2009). One of the most pressing issues in America is the decreasing academic performance of urban schools. Students in urban schools are not achieving as much as their suburban counterparts and educators have very few ways to motivate students to do better. While there are many issues
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name‚ logos‚ symbols
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Grass DeVry University Grass The Omnivores Dilemma by Michael Pollan ‚ is separated into three different sections Corn‚ Grass‚ and the Forest . I choose the Grass section honestly because I felt no one would pick it and because it was long and I wanted to be different . I did not think that this book was going to be all impressive . I don’t know if I was judging a book by it cover I am not sure but my thought process was how could be interesting about a book that had a chapters labeled
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The Lover’s Dilemma: We grow‚ we change‚ we learn‚ and we love. For the very habits we fall victim to are indeed the very things that make us uniquely human. The most damning of these habits is undeniably the lattermost. The sting of unrequited love weighs heavy on my heart‚ but it too shall pass. I trust it will. Until then‚ however‚ I shall sit in agony‚ painfully awaiting a belated redress. But‚ my dear‚ we cannot wait passively. We must actively seek the tranquility
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When you hear this quote‚ “Daddy I’m sixteen years old‚ I’m not a child anymore!” it sounds like a bratty‚ selfish‚ disobedient little princess. That is probably due to the fact that is exactly who said it. This is a quote from the beloved Disney classic‚ The Little Mermaid (Clements). It is no mystery that Disney is responsible for some bad morals of today’s youth. The question is how? With so many great lessons in the original content and many others wasted on the antagonist‚ they somehow ended
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