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    Brand Elements

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    STUDY ON THE IMPORTANCE‚ROLE‚CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by:

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    Ethical Dilemma

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    GNED212-061 Friday mornings Qinglin.Du Mr. Mather GNED212-061 20 Oct 2012 Ethical dilemma As is known to us‚ the moral dilemma in the usual case refers to the two answers‚ which you are likely to decide on the case‚ you need to make a difficult choice; usually this option is to focus on the choice between the result and process‚ which is more important

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    Sales Representative

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    What it takes to be a Good Sales Rep I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled‚ Atlanta was the coolest gift mart I attended. A sales representative can make a

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    Brand Assessment

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    brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling

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    Sales Spiel

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    Sales Plan for Dr. Edwards PRE-CALL ANALYSIS I. Company Profile * Advanced Nutritional Technologies (ANTECH) inc. Specializes in developing and marketing specialty bottled water products in Asia. ANTECH is dedicated to providing the highest quality products to meet the needs of its customers. II. INDUSTRY ANALYSIS * The preference for bottled water amongst middle- and high-income Filipinos increased due to the growing concern about the portability of tap water in the country. Bottled

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    Sales Process

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    Relationship Management The aim : v to manage customer relationships v in an organized way supported by the salesprocess v based on v methodologies v softwares v collaboration : open/web‚ integrated/company server‚ ... vResource SDRC : “0 Sales Process” PLM software 21/10/2012 2 Why do a company need a salesprocess? ? 21/10/2012 3 1 27/10/2012 Why do a company need a salesprocess? 1. “To guide company and salespeople the way to success 2. To appear a customer

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    Sales Forecasting

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    Forecasting is the process of making statements about events whose actual outcomes (typically) have not yet been observed. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar‚ but more general term. Both might refer to formal statistical methods employing time series‚ cross-sectional or longitudinal data‚ or alternatively to less formal judgemental methods. Usage can differ between areas of application: for example‚ in hydrology

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    Ethical Dilemma

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    once in two minds whether to hide his true identity or to save the guiltless prisoner who was mistaken for him. If he spoke the truth‚ he would be condemned‚ which meant an end to his freedom. I have been in this situation before‚ on the horns of a dilemma‚ not knowing to do what was good for me or to help a friend.  It happened in a one-period test. Since I and a girl sitting next to me had not studied it over‚ we decided to cheat by putting the book in her desk case. The test went on well until I

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    Abortion Dilemma

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    much that it is unjust‚ violating the right to life‚ but‚ frequently that it is callous and contrary to the virtue of charity” (Hursthouse 1999‚ 6). I choose Abortion as the selected topic for my Focus paper. Abortion is and will always be a moral dilemma because of the issues of when life actual begins‚ individual rights and the rights of women. According to Utilitarian’s; “Something is right if it brings about the greatest amount of good for the greatest number of people; something is wrong if it

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    Brand Rejuvenation

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    Issues in Brand Rejuvenation Strategies Issues in Brand Rejuvenation Strategies Venktesh Babu Summary This study looks at the concept of Brand Rejuvenation‚ which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors. The study gives a brief gist of the various causes for brand rejuvenation‚ the methods of rejuvenation and also the issues in brand rejuvenation

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