AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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Project Chariot? 2. Is the proposed restructuring consistent with management ’s responsibility? 3. The case describes two conceptions of managers ’ fiduciary duty (p. 9). Which do you favor: the shareholder conception or the corporate conception? Does your stance make a difference in this case? 4. Should Mr. Marriott recommend the proposed restructuring to the board? Marriott Corporation (A) 1. Why is Marriott ’s chief financial officer proposing Project Chariot? What is your assessment of MC
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CASE SUMMARY Eastern International Food Service Corporation is a food service corporation that offers its services to the eastern part of the United State. The majority of the employees (300) are students out of high school and college students. Ocean Point‚ the park which they provide service for‚ is rumored to not renew their contract next summer because they have established specialty food stands for three years now. For the last three years‚ The amusement park has established foods stands
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Situation Analysis Sands Corporation manufactures parts for machinery of Aircrafts‚ automotive and agricultural equipment. Started in 1943‚ Sands Corporation has successfully set up 3 plants employing a total of 2750 workers. All the plants have almost reached their full production capacity as a result‚ due to the increasing Government contracts‚ shortage of land and labour in the existing plants‚ Sands Corporation needs to set up a new plant. No other leasing space is available. Thought the government
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1/Link the Coors vision statement to Coors key business strategies or “six planks”. Are there any gaps? Post1:According to Coors Vision Statement‚ the vison can be come up with four fundamentals: (1)improving quality‚ (2)improving service‚ (3)boosting profitability‚ and (4)developing employee skills. And then to link with “six planks”so that to drive these fundamentals in the future. 1/baseline growth: we will profitably grow key brands and key markets - (3)boosting profitability 2/incremental
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BRAND AWARENESS Portakabin Company Portable and modular buildings for sale or hire I. TIME CONTEXT: Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up‚ explores and develops the idea into a real product or service. In post-war Britain‚ in the late 1940s and 1950s‚ Donald Shepherd saw that there was a need for simple‚ easily made‚ portable buildings. These had the potential to provide
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Cor porate Social Responsibility in Supply Chain Management: A Case Study on NTUC FairPrice Cooperative Ltd Singapore Written by Chua Ker Sin Senior Executive Singapore Compact for CSR With contributions from Ms Evelyn Sue Wong Advisor‚ Research and Publications Singapore Compact for CSR Case Study: Singapore The case was developed with the cooperation of Singapore Compact for CSR solely for educational purposes as a contribution to the Project entitled “New Corporate Procurement
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Session 2‚ Case Study #2 Investment Analysis: Cerner Corporation IAKM 60401: Health Informatics Management Ala’a Dalky Kent State University 01/27/2013 Cerner Corporation The purpose of this report is to provide a brief investment analysis of the Cerner Corporation. The analysis described below based on information retrieved from available online resources (see references) and the 2011 Cerner annual report. Further‚ this investment was guided by the outlined points presented by the teacher
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EUROLAND FOODS S.A. Teaching Note Synopsis and Objectives Suggestions for complementary cases on measures of investment analysis: “The Investment Detective” (Case 17); corporate resource allocation: “Victoria Chemicals (A) and (B)” (Cases 22 and 23); “Target Corporation” (Case 19). In January 2001‚ the senior management committee of this company has to decide which major projects should be funded for implementation by the company starting in 2001. The board of directors has arbitrarily
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turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by setting aims and objectives linked to its unique brand. One of the most powerful tools that organisations use is branding. A brand is a name‚ design
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