IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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Films What makes a good movie? An engaging plotline‚ talented actors and actresses; perhaps a happy ending? Movies have always been an important part of American culture; of course‚ they can entertain us but they can also hold up mirrors to society‚ raising awareness about issues we need to pay attention to‚ and help us form opinions. But it’s getting harder and harder to find good movies in current theaters. Current films are being made in an age where almost any movie can pass as a good one‚ not
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Turning on the television set while taking a break from school work‚ I stumbled upon the movie ‘Star Wars’‚ and instantly fell in love with R2-D2‚ the astromech droid. I thought he was the coolest part of the movie. At the time‚ I thought that R2-D2 was an actual robot. Seeing my fascination for the ingenious machine‚ my father took me to a screening that showed the making of the movie. That’s when I realized that it was actually an actor named Kenny Baker‚ who was wearing a plastic shell and pretending
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audio solutions‚ but the basic one is called a 5.1 HT system. A 5.1 HT system consist of five speakers‚ a surround sound receiver and a Subwoofer (which is the .1 in 5.1). These speakers should be placed in certain spots of the room so you can get the movie theater experience right in your home. If you follow these simple steps‚ the installation process will go smoothly. The first step is to make sure you have all the equipment necessary and the proper wires that are going to be used for the system
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An example can be seen in Steve McQueen’s Deadpan (1997)‚ shown in a ‘black box’ installation space covering a wall entirely‚ from floor to ceiling. The black & white film scene presents McQueen re-staging a scene from the Buster Keaton silent movie Steamboat Bill‚ Jr. (1928). He stands still with his back to a wall of a house that slowly falls toward him‚ that leaves him unhurt due to a window space in the wall that falls accurately over the place where he stands. The installation has been designed
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Celebrities provide poor role models for children. The purpose of this essay is to discuss celebrity role models and their influence positively or negatively on children. Throughout the world celebrities are role models to many people. Nauta and Kokaly (1999) define role models as “other person’s who‚ either by exerting some influence or simply by being admirable in one or more ways‚ have an impact on another”. In these modern times of excessive media coverage and the easy access of the World
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the most successful instances of combining live action with animation. While this is very true‚ there is a deeper meaning to this combination. The film portrays many examples of the racism‚ segregation‚ and prejudice demonstrated in the 1940’s. The movie symbolizes the state of unrest between white Americans and people of color. Additionally‚ characters and scenes are used to represent different social statuses and situations in 1940’s Los Angeles. The film Who Framed Roger Rabbit is a metaphor for
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the process to match computer generated graphics into a real scene. There have been great developments in VFX especially the film industries due to evolving technology. The creation of special effects has permitted a high level of integration in movie production. To make this appear accurate as if these CGI are living alongside the actors‚ there is need of a virtual camera that moves exactly like the camera
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High risk‚ prohibitive costs‚ on-the-fly changes‚ delays‚ creative differences describe the making of a movie. To curtail the costs‚ the Studio System was set up leading to an oligopoly of five major Hollywood studios. This paper will focus on the Studio System; its organization‚ role in the Golden Age‚ and factors contributing to its decline. The Rise and fall of Hollywood’s Studio System The Silent Film Era The Studio System began in the early 1900’s through the efforts of Thomas Edison‚ Carl
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(“Faust” 2013). In one scene Murnau used what appeared to be massive and lumbering‚ (though mechanical)‚ elephants. Faust was the last film Murnau would make in Germany‚ and it was the impetus for Fox Studios in Hollywood to offer Murnau a lucrative movie contract. Faust‚ almost a century after its debut‚ remains an everlasting cinematic feat and feast for our eyes and our
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