and organic‚ responding to the environment and changes in customer needs. Brand positioning answers 3 fundamental questions: - Who should we target for brand use - What goal does the brand allow the target market to achieve? - Why should they choose our brand over brands that achieve the same goal? ← Segmentation identifies a product category; positioning highlights attributes and benefits of a specific offering. The 3 coordinates in plotting brand positioning:
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PinkMonkey® Literature Notes on . . . For the complete study guide‚ visit: http://monkeynote.stores.yahoo.net/ Sample MonkeyNotes Note: this sample contains only excerpts and does not represent the full contents of the booknote. This will give you an idea of the format and content. Fast Food Nation The Dark Side of the All-American Meal by Eric Schlosser 2001 [pic] MonkeyNotes Study Guide by Laurie Lahey http://monkeynote.stores.yahoo.net/index.html Reprinted with permission from TheBestNotes
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Chapter 10 The Open System Interconnection (OIS) reference model is a template and using a network and its resources. Application Layer: Responsible fro interacting with end users. Presentation Layer: Responsible for the coding of data. Session Layer: Responsible for maintaining communication sessions between computers. Transport Layer: Responsible for breaking data into packets and properly transmitting it over the network. Network Layer: Responsible for the logical implementation of the network
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Fast Food Nation Chapter 10: Globalization of Fast Food – Consumers Leading World to Uniformity In the book “Fast Food Nation”‚ Eric Schlosser breaks down the fast food industry both in the United States and around the globe into various sections. In chapter 10 specifically‚ Global Realization‚ Schlosser examines all aspects of the globalization of this growing industry‚ how the perception of American imperialism affects certain societies‚ the impact the fast food on the economy‚ the effects of
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two American economist‚ Daron Acemoglu and James Robinson wrote Why Nations Fail: The Origins of Power‚ Prosperity‚ and Poverty‚ they simply tried to give society and answer that everyone does but no one seems to know the explanation: why some nations fail but other are successful? As we saw on the last reading of Huntington‚ political institutions are the primary responsible for the economic growth and success in a nation‚ in the book Political Order in Changing Societies by the author Samuel P. Huntington
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The First War of Independence: The Revolt of 1857 *Political Causes:- 1) Lord Dalhousie’s Policy of ‘the Doctrine of Lapse’:-if the ruler of a subordinate state died without a heir ‚ his adopted son was not allowed to occupy the throne and the state was annexed to the British Empire in India. Lord Dalhousie annexed the states of Jhansi‚ Satara and Nagpur. 2) Ill treatment of Nana Sahib and Rani of Jhansi:Baji Rao II: The last Peshwa adopted Nana Sahib as his son who was denied access to the annual
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E15–1 Sharam Industries has a 120-day operating cycle. If its average age of inventory is 50 days‚ how long is its average collection period? If its average payment period is 30 days‚ what is its cash conversion cycle? Place all of this information on a time line similar to Figure 15.2 on page 605. ( The chart is on page 2) Answer: E15–2 Icy Treats‚ Inc.‚ is a seasonal business that sells frozen desserts. At the peak of its summer selling season the firm has $35‚000 in cash‚ $125‚000 in inventory
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Scene 1| Setting – Party (home of Capt. Tiago) | Purpose- Introduction of characters; Description of San Diego; Conflict between Church and State. Narrator: October 1888. The town of San Diego lays near the shores of Lake Bai‚ surrounded by fields of grew sugar‚ rice‚ coffee‚ and fruit. From the topmost view of the town one would see a beautiful collage of Nipa‚ tile‚ zinc‚ and palm roofs‚ each separate house recognized among their orchards and gardens by a distinguishing tree or sign posted
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BNA Act – Act passed that made Canada an country‚ instead of ruled by Britain. An act for Union of Canada Federalism – organization of provinces‚ each acting on behalf of its own residents with central government responsible for matters vital to nation as whole Residual Power – Fathers of Confederation assigned all new areas of decision making that did not yet exist or listed in 1867 to federal government. Residual=leftover 1. Canada is a democratic constitutional monarchy. It provides us
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section secede to become the independent nation of Bangladesh in 1971. India‚ a secular republic with a 90 percent Hindu population‚inherited a larger share of industrial and educational resources and was able to maintainunity despite its linguistic heterogeneity.30.In Southeast Asia‚ the defeats that the Japanese inflicted on the British‚ French‚ andDutch forces in World War II set an example of an Asian people standing up to Europeancolonizers. In the post-war period nationalist movements led to the
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