FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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SPACE MATRIX | Financial Strength | Ratings | Return on investments is high‚ increasing to 5.86%. | 2.0 | Liquidity Ratio (Cash) increased to 0.98 | 3.0 | Inventory Turnover is high‚ increasing to 13.2. | 1.0 | Working Capital improved to $23.55. | 3.0 | Target EPS for 2011 of 1.89 was achieved. | 2.0 | Ford reported a 6.8 percent sales increase in December 2010 | 4.0 | | 15.0 | Industry Strength | The growth potential is very high most especially for the existence of small
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costs are lower. For example‚ Primark work with a variety of manufacturers from around the world to provide consumers with what they want. In this report‚ we are proposing a £1 million investment to expand Primark’s retail operations into the France market. This expansion involves establishing retail store in key location across France‚ building distribution Centre‚ introducing online retail platforms. COMPANY DESCRIPTION Brief description of the Company PRIMARK is a leading retail and one of
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INTRODUCTION Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company launched in 1969 in Ireland trading as Penny’s. By 2000‚ there were over 100 Primark stores across Britain and Ireland. By 2012 Primark had 238 branches across the UK‚ Ireland and Europe. In June 1969‚ the first Penneys store opened in Mary Street‚ Dublin. Within a year‚ four more stores were added – all in the Greater Dublin area. In 1971‚ the first large store outside Dublin was opened in
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BU7702 ASSIGNMENT2 Introduction: This report explains about marketing concept‚ its important and critically evaluates the nature‚ role and vale of marketing activities of Primark retail store. Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization’s success. The concept of marketing is being redefined all the time. In early days people used to think the function of marketing is nothing but the establishment of contact between the seller
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Primark is a very large‚ popular retailer with stores not only in the UK but all over the world. It has a total of 262 stores‚ most of them in the UK. Its very sucesssful.The prices are very cheap because the clothes are low quality of the products. Primark sell different products like women clothing‚ men clothing‚ shoes‚ accessories‚ baby clothing‚ children clothing‚ underwear‚ swimwear and nightwear. The store I am using as my example of a large retailer is located in the heart of Liverpool. Primark
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A critical analysis of Primark AREA OF STUDY Primark is a company which sells clothing‚ accessory‚ shoes and home products. Its first store opened in Dublin in 1969 and expanded significantly in the later years. In 1973‚ Primark moved into Great Britain and now have 152 stores in the UK (Primark company website‚ 2010). Primark as one of the important clothing retailers in the UK‚ overtaking Asda and became the NO1 low price retailer in 2009 (Hall‚ 2009). Children clothing are become more and
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Primark Retail 1. Introduction of Primark. Background Our research purpose Primark‚ which was build up in Ireland‚ is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland‚ Spain‚ and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product‚ women clothing‚ men clothing‚ shoes‚ accessories‚ baby clothing‚ children clothing‚ underwear‚ swimwear and nightwear
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Q) Primark‚ one of the UK’s most popular retailers of budget clothing‚ has been rated the country’s “least ethical retailer”. With reference to Primark or any business you have studied‚ to what extent does a company’s ethical stance determines its long term success? = In recent years‚ changes in consumer concerns have led many firms to consider the ethical behaviour. Not everyone agrees on what’s ethical‚ but opinions differ on whether it is unethical or not. Primark has been considered as the “least
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Primark: An Overview Primark Stores Limited is an Irish clothing retailer. Its stores are located in various regions like United Kingdom‚ Ireland‚ and Spain. Within this area of responsibility‚ Primark stores outnumbered other clothing retailer business‚ with one hundred sixty one stores overall distributed in three major regions: one hundred twenty-five in the United Kingdom‚ thirty-four in Ireland and eight in Spain. The company positions itself as marketing fashionable at cutthroat
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