FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
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SPACE MATRIX | Financial Strength | Ratings | Return on investments is high‚ increasing to 5.86%. | 2.0 | Liquidity Ratio (Cash) increased to 0.98 | 3.0 | Inventory Turnover is high‚ increasing to 13.2. | 1.0 | Working Capital improved to $23.55. | 3.0 | Target EPS for 2011 of 1.89 was achieved. | 2.0 | Ford reported a 6.8 percent sales increase in December 2010 | 4.0 | | 15.0 | Industry Strength | The growth potential is very high most especially for the existence of small
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FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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Disclaimer Kindly note‚ LCM study materials are available FREE of charge to students and are intended to be used ONLY as supplementary reference material. They do not in any way replace the recommended books that students are advised to use to supplement knowledge and understanding of the module. Students can purchase the recommended reading books from a retailer of their choice. However‚ students experiencing problems in obtaining books independently can contact us to make a purchase using LCM’s
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INTRODUCTION Coca-Cola‚ the product that has given the world its best known taste was born in Atlanta‚ Georgia on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. They have a strong management and marketing team‚ and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke‚ Sprite‚ Fanta‚ Vitamin Water
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HKU575 ALI FARHOOMAND DELL: OVERCOMING ROADBLOCKS TO GROWTH You don’t get a big result if you don’t challenge people with big goals. - Kevin Rollins‚ president and CEO‚ Dell1 In spring 2005‚ Dell‚ Inc. (“Dell”)‚ the world’s largest personal computer (PC) maker‚ announced a new goal: to reach US$80 billion in annual sales by 2009. The goal was fairly ambitious for Dell‚ which at the time had revenues of about US$49 billion.2 In an effort to meet its goals‚ Dell had woven together a broad
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1996 profit margin of 5.1% remains constant‚ profits will fund $405 million of the additional assets. Dell would require additional funding of $315 million. 1996 Profit Margin: Net profit/sales = 272 000 000 / 5 296 000 000 = 5.136% 2) The second liability assumption is that liabilities remain at 1996 sales ratios. With this assumption‚ Dell has excess capital of $217 million. This is consistent with the adjusted sustainable growth calculations
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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Marketing Mix DELL Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position. Product: Dell believes that‚ ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’. Dell provides a wide variety of both business class and home/consumer class products and services. Dell designs‚ develops‚ manufactures
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The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand‚ Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover‚ Dell motivated their employees to be nimble atmosphere to deal with unexpected
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