Barilla SPA Operations & supply chain management Case study 2012 1 Is there any evidence that Barilla faces the bullwhip effect? If so‚ what causes of the bullwhip effect are present? Barilla has two products lines‚ “dry products representing 75% of sales” and “fresh products representing 25% of sales”. Products are shipped from plants to one of the two central distribution centers (CDCs). Each CDC held about a month’s worth of dry product inventory. There are three types
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Med Spa Frisco : Laser Skin Resurfacing Treatments for a Smoother Complexion Several procedures available at a med spa Frisco improve an uneven complexion. Blotches‚ scars‚ lines and wrinkles age you and prevent you from putting your best face forward. People can renew their complexions with safe laser skin surfacing treatments‚ including Fraxel ™ and Fractora™. These procedures are usually performed in a matter of minutes in a medical aesthetic facility‚ and patients resume their normal routine
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CASE ANALYSIS OF BARILLA SPA Problem seen in Barilla SpA by Giorgio Maggiali-Director of logistics is the demand fluctuations imposed on the company manufacturing & distribution system. Brando Vitali which was an earlier Director of logistics in Barilla SpA proposed an idea of Just- in- time distribution (JITD) for this problem. Instead of Distributors giving orders according to them‚ company should deliver its products on time by its own logistics system on the basis of end consumer needs. By
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MKT5000 – Marketing management 1 Assignment 1 Description Marketing audit (modules 1–5) Marks out of 40.00 Wtg (%) 40.00 Due date Completed by week 6 – 26 August 2011 Length: 2000 words maximum You are required to write one Marketing Audit Report (2000 words maximum – excluding references). You should try to have a good list of references showing where you have found your information. It is important to cite all work and websites you have visited. Do not use textbook references. Websites
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Executive Summary The Italian Pasta Manufacturer‚ Barilla SpA‚ is experiencing inefficiencies and increases in cost due to variability in demand from its distributors. Giorgio Magialli‚ the Director of Logistics‚ wants to implement a Just-In-Time Distribution (JITD) system to gain more control. The JITD system was originally proposed by Barilla’s former Director of Logistics‚ Brando Vitali. The new system is untraditional and is being rejected by both distributors and Barilla’s internal departments
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thoughts on JITD before the end of this month so I can make appropriate changes to address any issues you might foresee as a direct result of our proposal. The decision to adopt the Just-in-Time Distribution will most likely be met with our sales and marketing team’s resistance to change. Our old-fashioned distribution system has been nurtured since the early development of our channels of distribution. Promotions and advertising were key to our success of achieving a certain level of trust within our
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1. Course Description In designing this course‚ the main priority was to enhance the students’ critical reading skills needed to trigger the writing of a correctly documented argumentative paper. As such it is vital that students prepare the assigned reading passages prior attending class. The course will also take the students through the journey of developing and improving their skills of reaching a focus of research‚ selecting and synthesising valid sources‚ outlining the different sections
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Description In an essay of 1000-1200 words‚ sum up your own thoughts and reactions to the progress of American illustration. As in Project 3‚ illustrate your essay with relevant images from the class or from your own independent research. Remember to caption the images. Use the example from Project 3 as your guide. Focus on what we covered in the class and consider the following questions as you assess what you’ve learned: Progress and change: How has American illustration developed over the course
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1. What is the impact of the fluctuations seen in Exhibit 12? What are the underlying drivers of the fluctuation we see in this exhibit? Your analysis should consider full range of implications to the entire channel‚ and not just Barilla. Per exhibit 12 the impact of order fluctuations are as follows: - Creates a bullwhip effect at Barilla. - Resource and material planning becomes cumbersome and inefficient. - Might increase the lead time because of the bullwhip effect
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March 26‚ 2012 Strictly Private and Confidential Gregory Dalle Director‚ EMEA Mergers & Aquistitions Credit Suisse Securities (Europe) Limited One Cabot Square London E14 4QJ Paul Klepetko Director‚ US Mergers & Aquistitions Credit Suisse Securities (USA) LLC Eleven Madison Avenue New York 10010 3629 NY Final offer for the acquisition of 100% stake in Ansaldo Sistemi Industriali S.p.A. (“ASI” or the “Company”) Dear Mr. Dalle and Mr. Klepetko Thank you for your letter dated
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