Ecole supérieure libre des sciences commerciales appliquées (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission & Vision 13 III.2.2. Objectives 14 III
Premium Southwest Airlines Airline
Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary 3 Mission‚ Vision‚ Values‚ and Goals 4 Organizational Structure 5 Management Process and Roles 6 Porter’s Five Forces 6 Threat of New Entrants 6 Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10 Rivalry 11 The Roots of Competitive
Premium Southwest Airlines Airline Low-cost carrier
Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match‚ and or enhance‚ the companies design and strategy. The company structure‚ culture‚ and human resources have been taken into consideration. What was found‚ was that Southwest has a strong culture‚ which ties most of the strategies together. Supervisors and employees work side by side‚ which promotes trust and understanding
Premium Airline Low-cost carrier Southwest Airlines
Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4‚ 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers‚ conduct operations‚ grow the business‚ and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion‚ we will discuss
Premium Southwest Airlines Low-cost carrier Airline
Southwest Airlines Culture‚ Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture‚ Values and Operating Practices (in Thompson‚ A. A.‚ Strickland. A. J. and Gamble‚ J. (2005) Crafting and Executing Strategy (Fourteenth Edition)‚ McGraw-Hill‚ New York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on
Premium Southwest Airlines Airline Low-cost carrier
Strategic Choice and Evaluation L’Tanya M. Williams STR/581 October 3‚ 2012 Pitchiah Balasubramanian Strategic Choice and Evaluation The paper will present potential alternatives Vanguard Health Systems (VHS) must consider to realize growth. It will also seek to identify the best value discipline‚ generic strategy‚ and grand strategy for the organization. Upon the investigation of the various alternatives‚ a recommendation of a strategy or a combination of strategies will be presented. A growing
Premium Strategic management Cost leadership Customer service
Strategic Choice and Evaluation of Target Corporation Strategic Choice and Evaluation Target Corporation is one of the most major merchants store in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by‚ George Dayton in the early 1900’s in Minneapolis‚ Minnesota. Target Corporation is a leading merchant store that supplies a variety of products‚ which includes everything from clothing to shoes‚ health and beauty‚ and even electronics. It is a corporation
Premium Strategic management Porter generic strategies Goal
Strategic Choice and Evaluation STR 581 University of Phoenix Abstract Identifying a organizations alternatives is a concern for most major companies. The starting point is in strategic analysis‚ this is process that managers use to evaluate and select their competitive advantages which will help separate them
Premium Apple Inc. Steve Jobs
Strategic Choice and Evaluation Paper Kylon Taylor STR/581 Thomas Anderson March 26‚ 2012 The opening of new stores is the cornerstone of Starbucks’s success. In order for Starbucks to continually growing in the market is to enhance the equity of the company and the Starbucks brand name. One opportunity of accomplishing these goals is to attract new customers by opening new stores in their communities. By maximizing the convenience for customers‚ the new store locations will attract new customers
Premium Coffee Starbucks Espresso
Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
Premium Marketing Airline Southwest Airlines