At Southwest Airlines‚ "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas‚ Texas. Based on domestic passengers carried‚ Southwest Airlines is the largest airline in the United States. (2010 -06-30)[upThe The airline operates more than 3‚400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely
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Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
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Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously
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Introduction Southwest Airlines is one of the largest domestic carriers in the United States‚ with over 3400 flights every day from 64 domestic destinations. Since 2011‚ Southwest Airlines is the airline that “carries the most domestic passengers of any US airline” ("Scheduled passengers carried"‚ 2011). The major factor that contributes to the success of Southwest Airlines and makes it different from the other airlines is its approach in designing and managing the processes. Measuring capacity
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Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
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Southwest Airline Analysis The goal of this paper is to explain the prominent success of Southwest Airline in the United States through a single case study analysis making use of the McKinsey’s 7-S framework. Developed in the early 1980s at the McKinsey & Company consulting firm by Tom Peters and Robert Waterman‚ this framework looks at 7 internal factors (Structure‚ Strategy‚ Systems‚ Style‚ Staff‚ Skills‚ Super-ordinate goals) which‚ according to its authors‚ need to be aligned for an organization
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Leadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture‚ utilizing managerial controls‚ and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve the
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Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2013 or ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________ to ________ Commission File No. 1-7259 Southwest Airlines Co. (Exact name of registrant as specified in its charter) TEXAS 74-1563240 (State or other jurisdiction of (IRS Employer incorporation or organization) Identification No.) P.O. Box 36611 Dallas‚ Texas 75235-1611 (Address of principal
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Case 3-1: Southwest Airlines Corporation What is Southwest’s strategy? What is the bases on which Southwest builds its competitive advantage? Cost cutting SWAC uses a low-cost strategy. They had the lowest operating-cost structure in the domestic airline industry. Employee satisfaction Together with this strategy‚ they want to achieve customer satisfaction by employee satisfaction. They are famous for their customer and employee relationship. SWAC has been recognized by multiple organizations
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