Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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Southwest Airlines Southwest Airline started out in 1967 and has been different even from its inception. The airline flew to three cities at first and allured customers with flights that departed and arrived on time at the lowest rate possible. This was important to business people that needed to get to and from Dallas‚ Houston‚ and San Antonio on business (History‚ 2013). It was also important to make sure people had a good time while traveling and dedicated their business to a high quality
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Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
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Southwest Airline Analysis The goal of this paper is to explain the prominent success of Southwest Airline in the United States through a single case study analysis making use of the McKinsey’s 7-S framework. Developed in the early 1980s at the McKinsey & Company consulting firm by Tom Peters and Robert Waterman‚ this framework looks at 7 internal factors (Structure‚ Strategy‚ Systems‚ Style‚ Staff‚ Skills‚ Super-ordinate goals) which‚ according to its authors‚ need to be aligned for an organization
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SouthWest Airlines: Balancing the Price-Value Equation. 1. Customers seek many benefits when they buy air travel tickets. Most of them look at all of the airline companies‚ and since every single airline tries to differentiate itself this can be hard. The common benefits customers seek are: - Low prices - comfortable place to sit - variety of amenities - attentive customer service SouthWest Airlines has been meeting the benefits customers want in some way. They are number 1 at low prices
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Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
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Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies‚ incorporating industry revolutionizing methodologies‚ while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry
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Southwest Airlines has been known for is inexpensive flights and upbeat‚ jokester employees since 1971. In 1980‚ Southwest adopted its mission statement as‚ “A dedication of customer service delivered with ‘a sense of warmth‚ friendliness‚ individual price and company spirit”. (Anonymous‚ 2005‚ p. 16). In 1997‚ Southwest Airlines celebrated its 25th anniversary. “The celebration centered around ten philosophical principles‚ such as ‘under promise but over deliver’ and ‘take competition seriously
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Leadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture‚ utilizing managerial controls‚ and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve the
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What would you do if you won $500‚000? If you won $500‚000 in the lottery‚ what would you spend it on? There are a lot of different ways that people would choose to spend this money. Some people would choose to spend it on themselves‚ others would choose to give it all away to charity. The way I would spend it would be a mixture of the two. (67) First‚ I would take $250‚000 and put it in the bank. If it is in the bank for a while‚ it will draw around four to five thousand dollars in interest
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