Southwest Airlines: SWOT Analysis Mollika Thaing‚ Khoa Tran‚ Tonielia Thomas‚ Hiwot Tesfaye‚ Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18‚ 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston‚ Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68
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Maslow’s Hierarchy of needs was proposed by Abraham Maslow in 1968‚ it is his theory that a person’s basic needs must be satisfied before we can focus on those that are more abstract (Wood‚ 2013). The Hierarchy is usually displayed as a pyramid with the basic needs at the bottom and the more complex needs at the top. The bottom starts with an individual’s physical needs such as air‚ food‚ water the things needed to survive. As humans communication is also needed to survive‚ because it helps us to
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Kelleher at Southwest Airlines “You shouldn’t get too heady about anything‚ because the greatest thing you do is not big in the universe. It’s not saying it doesn’t matter. It matters all the more. You’re fighting against nothingness. But you don’t give up. Therein lies the heroism.” -Kelleher (p.156) Although many have a great respect for Southwest Airlines and their disciplined business decisions. I have a greater respect for their “family like” environment and how they encourage their
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Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy‚ Mission‚ Vision‚ Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit (www.southwest.com). This mission both describes the company ’s approach to its workforce‚ and the customer at large. Rather than
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The Study of Maslow Hierarchy of Needs This essay study is about Maslow’s school of thought. Maslow’s hierarchy of needs is often depicted as a pyramid consisting of five levels. I liked the way he differed from traditional psychologists. For example‚ he studied happy‚ high performing people to learn more about what they had in common. Maslow’s main contributions to psychology were the founding of the Journal of Humanistic Psychology in 1961. There were many occurrences during his lifetime that
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Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is "the world ’s only short-haul‚ high-frequency‚ low-fare‚ point-to-point carrier" according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest ’s success are its conservative growth pattern
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assignment will discuss Maslow’s hierarchy of needs. It will look at real life examples of each component. It will also identify and explain each component. An appropriate diagram will be given to support my answers. At the end of this assignment one should have a full understanding of Maslow’s hierarchy of needs. 2. Explanation of Maslow’s hierarchy of needs? In 1958 a well-known psychologist‚ Abraham Maslow (1908-1970)‚ composed a motivational theory called “Maslow’s hierarchy of needs”. This theory suggests
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Maslow Hierarchy of Needs Essay The Maslow’s Hierarchy of needs was originally developed by the Psychologist Abraham Maslow; his theory basically describes the stages of the human needs which he explained through in his paper "A Theory of Human Motivation". The first and most important need for a person is physiological: these are the physical requirements for human survival‚ without these requirements the human body could not function properly. These are the most important needs to fulfill and
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Southwest Airlines: In a Different World”‚ Analyzing Southwest Airlines’ organizations harmony is very challenging. Using the Mckinsey 7S Framework will make this process easier. The Mckinsey 7S Framework is made up of hard elements and soft elements. The hard elements consist of strategy‚ structure‚ and systems. These are elements in the organization that can not be changed easily. The soft elements consist of shared values‚ skills‚ style‚ and staff. These are elements that can be changed
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and which needs are the most important for individual employees Who invented the term “Self-Actualisation”? Abraham Maslow developed a model in which basic low level needs such as Physiological requirements and safety must be satisfied before higher level needs such as self fulfilment can be pursued. So by understanding what criteria I meet and ones I do not‚ Maslow’s hierarchy of needs should help me to motivate myself and a create and better understanding of what I need to do in order to increase
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