Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
Premium Airline Southwest Airlines Low-cost carrier
globalized world where people and goods are moving farther‚ faster and cheaper than ever. The Indian civil aviation sector too is presently witnessing a boom with a host of private airlines taking to the skies. Leading players in the Indian aviation industry include Air India‚ Indian Airlines‚ Jet Airways‚ Sahara Airlines‚ Kingfisher‚ Spicejet‚ Paramount‚ Indigo and Go Air. While the growth rate of the civil aviation sector has slowed down in the mature international markets‚ it is increasing at a
Premium Airline Indira Gandhi International Airport Customer service
EWMBA 299 – Competitive Strategy Southwest Airlines Introduction The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment‚ most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation‚ the incumbent carriers felt the most pain‚ and the floodgates had
Premium Southwest Airlines Airline Aircraft
World Connect Airlines Distribution Strategy November 2nd to 4th 2011 Hotel Fairmont – Raffles Singapore Program May 25th 2011 Supported by: www.apg-ga.com Held in: The Network for Airline Services Dear Airline Commercial Executives‚ We invite you to attend the 2011 APG WORLD CONNECT conference‚ as our guests‚ to be held this year in Singapore‚ November 2nd to 4th at the famous Fairmont/Raffles Hotel. This year’s gathering will be geared to you‚ our clientele‚ and
Premium
TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston‚ where he was to have a kidney transplant operation‚ was flown there by a
Premium Southwest Airlines Airline ATA Airlines
Classic Airline Marketing Solution Mkt/571 Marketing November 20‚ 2012 Introduction Classic Airlines is the fifth largest airline serves 240 cities with more than 2‚300 flights per day. The airline earned $10 million on $8.7 billion in sales last year (“University Of Phoenix Material”‚ 2008). . Although a profitable airline the increasing uncertainty of flying‚ Classic Airline’s stock
Premium Customer service Customer relationship management Loyalty program
DELTA AIR LINES‚ INC. Consolidated Balance Sheets | | | | | | | | | | | | |December 31‚ | | |(in millions) | |2008 | | |2007 | | |ASSETS
Premium Balance sheet Asset
Student’s Name | __________________ | Professor’s Name | __________________ | Course Title | __________________ | Date | __________________ | SARBANES-OXLEY ACT OF 2002(SOX) Introduction to SOX: Financial Analysis involves evaluation of business‚ budgets‚ projects etc to ensure stability‚ liquidity‚ and solvency and at last profitability of the business in presence of domestic and global macro-economic environment to determine suitability of investment. This evaluation is not completely
Premium Business Management Finance
CASE STUDY KLM ROYAL DUTCH AIRLINES “Fujitsu is a safe pair of hands for us to rely on. It delivers what it promises when we need it and within budget.” Boet Kreiken - Chief Information Officer (CIO)‚ KLM Royal Dutch Airlines Customer’s Challenge KLM Royal Dutch Airlines is an international airline that transports nearly 22 million passengers and 620‚000 tons of cargo to more than 250 destinations worldwide every year. KLM merged with Air France in 2004 to form the largest airline group in the
Premium Information Technology Infrastructure Library Productivity
Table of Contents Abstract Congress passed the Sarbanes-Oxley Act of 2002 in response to financial scandals perpetrated by Enron and WorldCom‚ and it has had a strong impact on corporate accounting and financial decision-making. This law was intended to enhance financial transparency for publicly-traded companies. The Sarbanes-Oxley Act established new regulations and penalties for public companies to protect investors. In addition
Premium Corporate governance Enron Sarbanes–Oxley Act