South Delaware Coors‚ Inc. Point of View Larry Brownlow Objective To ascertain whether applying as a Coors distributor in South Delaware is a good opportunity or not Statement of the Problem Larry Brownlow is in need of reliable and relevant marketing research that would help him estimate the feasibility of the project Areas of Consideration 1. Budget. Larry has about $15‚000 for feasibility research purposes. 2. Researches/Studies. a. National and Delaware Per Capita Beer Consumption
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South Delaware Coors‚ Inc. Case Study Problem Mr. Larry Brownlow needs to decide whether or not to apply for the Coors distributorship in southern Delaware. SWOT Analysis This outlines the strengths‚ weaknesses‚ external opportunities and threats that will aid Mr. Brownlow in making a decision. Strengths • Coors brand is a well established brand • Product is profitable • Socially Responsible and “ Green” organization • There is a demand for the beer • Mr. Brownlow (Manager) has
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activities closely. The problem that faces him is deciding if opening a Coors Beer brewery in his area of Delaware is a profitable investment. The beer is obviously not widely carried in the area so that makes the situation that much harder. He has less information to work with. This is why he contacted the Manson Research Firm. That presents the second problem. The firm will do the research to help do a feasibility analysis‚ but the information is not cheap. Larry is working with about two weeks
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Case Study # 1: South Delaware Coors‚ Inc. Analysis Summary Main Problems Two issues are present in the case. The first is a decision on what research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors beer distributorship for a two-county area in Delaware. This issue is evident‚ even stressed‚ throughout the case. The second issue is a decision on whether or not the distributorship is feasible or‚ in other words‚ a go/no-go decision
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POSITION PAPER ABOUT “ADOLPH COORS IN THE BREWING INDUSTRY” General Analysis about Brewing Industry and Market The US brewing industry is mainly dominated by six main key competitors towards a small number of local competitors. As a reality of the industry‚ the main costs are the commodity‚ production costs (brewing&packaging) which oriented major brewers to backward integration in order to become cost-efficient. Cheaper distribution strategies may create real competitive advantage in brewing
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Contents Executive Summary…………………………………………………………………………...3 Problem Statement……………………………………………………………………………..4 Analysis and Evaluation……………….. ……………………………………………………..5 Recommendation……………………….……………..………………………………………6 References…………………………………………………………………………………….7 Executive Summary Coors is a familiar brand name to most beer drinkers or those that indulge in alcoholic beverages. What may not be
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Coors Why did the US brewing industry consolidate? * 700 brewers had opened by 1934. A third of them went out of business before WWII. * After the war consolidation continued – 6 major brewers accounted for all domestic supply. * Several hundred imported brands accounted for only 4% of domestic consumption. Coors was quite successful through the mid-1970s. What was its strategy historically? * Geographic focus‚ low-cost production‚ differentiated product‚ and market power over
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South Delaware Coors Inc. Case #1 Problem Statement In 1873‚ Adolph Coors built a small brewery called Coors in Golden‚ Colorado. Now‚ as of 2014‚ this small brewery has become the largest single brewery facility in the world. Over the years‚ the company has expanded their market and has become the third largest brewer in the United States. Larry Brownlow‚ a young entrepreneur‚ wanted to operate his own business after completing graduate school. He agreed to a distributorship opportunity with
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The SWOT analysis strengths: Coors was striving for quality and self-reliance They had 2 unique aspects of brewing process Used an aactor stating why Coors was a better beer First mover‚ pionered the first all aluminum can Weakness: At the beginning Coors sold to only one state If beer was still on shelves after 60 days it had to be thrown away Threats: Operating practices led to many strikes and law suits by federal agencies Other companies provided to a lot more states than Coors operation
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COORS CASE STUDY Q&As I. Evaluations of Coors’s competency in different stages of development Super Regional Brewer to National Brewer: * Bounded conservative family company with all board members plus 5 directors insiders. Later followed by more open minded management such as issuing stocks for outside financing‚ changing policy towards minority‚ * Traditional strengths in production; 70 days aging of its beers compared to other brewers. Also enjoyed good profit margins during
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