Sport Obermeyer case study Name: Dhruv Bhatt Member ID: 6000919 Date: 24 October 2014 Executive Summary: For this case‚ we will focus on the skiwear part of the Obermeyer business. It has a current cycle time of 27 months. Skiwear market is just four months long but the design and production process takes over 16 months to complete. Out the 27 months cycle‚ Obersport has 6 months to purchase‚ produce and deliver the products for winter selling in North America. Obersport
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Case: Sport Obermeyer Vijayakrishnan Krishnamurthy‚ Kara Maruszak‚ John Mulka University of Toledo BUAD 6600 July 4‚ 2014 Executive Summary Sport Obermeyer‚ Ltd. was founded by Klaus Obermeyer to provide U.S. skiers with the same protective and stylish clothing and equipment available in Germany. With a history of innovative new products and leading styles‚ Sport Obermeyer developed into a prominent competitor in the U.S. skiwear market
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*Sport Obermeyer:* Case Analysis Pratyusha Lakshmi Puranam Executive Summary: Obermeyer offers a broad line of fashion ski apparel‚ including parkas‚ vests‚ ski suits‚ shells‚ ski pants‚ sweaters‚ turtlenecks‚ and accessories. Parkas are considered the most critical design component of a collection; the other garments were fashioned to match the parkas’ style and color. Their products were offered in five different genders: men’s‚ women’s‚ boys’‚ girls’‚ and preschoolers’. The company
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routes and inventory stocks Short term planning for sourcing: Hong Kong Because of the following reasons: The advantages of manufacturing of Ski in Hong Kong are It is faster to manufacture It is more flexible High/ Reliable quality But the areas of the concern for producing in Hong Kong are: Smaller lot size High labor cost Hence for all these reasons‚ short term planning should be done in the Hong Kong Long term planning for sourcing: China The advantages of manufacturing of Ski in
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CASE REPORT 1 Sports Obermeyer Supply Chain Management MBAD 6208 Dr. Xiulie HE Erhan TURKURER Joanne ZHANG Varun JOSHI Yue CUI FALL 2014 FALL 2014 [SPORTS OBERMEYER] Table of Contents 1. What is the lead-time for production of skiwear? What are the factors that contribute to lead times being so long? What are the operational and competitive results of these long lead times? 2. Using the sample data given in Exhibit 10‚ make a recommendation for how many units of each style
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The Sport Obermeyer case is mainly about the production and manufacturing process of a skiwear product. Sport Obermeyer is a high-end fashion skiwear design and manufacturing company located in Aspen‚ Colorado. It sells the products through department stores and ski shops. The company has a global supply network; however‚ most of its products are outsourced through the operations in Hong Kong and China which is a joint venture between Obermeyer and its Hong Kong partner. This case describes the information
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3. How should Obermeyer management think (both short-term and long-term) about sourcing in Hong Kong versus China? Long Term From a quality standpoint‚ production in Hong Kong would be ideal considering the repair rate in China is five to ten times greater than it is in Hong Kong. Although the costs of repair are relatively low‚ Obermeyer is a high quality apparel company‚ and its customers in all likelihood want durable products. Not only would this keep customers happy in the short term‚ but
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Abstract This report deals with the analysis of the Sport Obermeyer case‚ an American company‚ founded in 1947‚ specialized in the creation of ski wear. The case presents some problems faced by the company as a long time since the design to production and placement of the product for sale. In addition‚ the company is struggling with the sales forecast‚ which ends up generating excess production and inventory in stores. And yet‚ an important decision on how the company should schedule production
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continue to sourcing production in both Hong Kong and China‚ to benefit from each location. China has low per unit costs‚ while Hong Kong has the ability to offer faster production times in smaller quantities. In order for us to have full cost advantage from sourcing in both locations‚ we must continue to reduce processing times at each stage of their planning and production cycle. These operational changes will be discussed at the forecasting planning meeting next week. Wally Obermeyer Vice President
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Sport Obermeyer‚ Ltd. General Background Klaus Obermeyer emigrated from Germany to the United States in 1947 and started teaching at the Aspen Ski School. He was credited with making the first goose-down vest from a comforter in the 1950s. In 1992‚ estimated sales were $32.8 million with 45% share of children ’s skiwear market and 11% share of the adult skiwear market. It produced and sold parkas‚ vests‚ ski suits‚ shells‚ ski pants‚ sweaters‚ turtlenecks‚ and accessories
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