The assignment: A precise rationale‚ and justification‚ for sustainable life-time customer/consumer value‚ detailing a proposed‚ new marketing ‘initiative’ recommended for your brand/organisation (or your chosen brand/organisation)‚ your ‘critical assessment/evaluation’ of your chosen direction‚ how it aligns with your organisation’s corporate direction together with a full critical evaluation of the data on which it is based‚ together with a SOS(TAC) Marketing Plan framework. SMART Objectives are
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What is SOSTAC™ ? The SOSTAC Planning System is one of the most powerful planning systems ever developed. Simple but extremely effective‚ as it contains all the ingredients vital for the perfect marketing plan. Whether a blue chip‚ like IBM and BT‚ or small business‚ professionals who discover SOSTAC Planning System embrace it for life. This method will help you to create‚ write and develop your marketing plan by breaking down into six elements: Situation analysis‚ Objectives‚ Strategy‚ Tactics
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as calling. The idea the writer proposes is a phone for the visually impaired which has a sole purpose for calling people. The keys will be fitted with Braille so that the individuals are able to effectively feel what number they are pressing. SOSTAC - Situation Analysis Upon research it was found the size of the disability phone market is small in comparison to others‚ such as android where there are thousands of brands available. "Around 360‚000 people are registered blind or partially sighted
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(What information goes into a marketing communications plan?) William Ang’awa 2009 (adapted from various sources). Title Page* – (This should be professional in appearance and packaged appropriately‚ it should be clear what the report is about and who it is from/who wrote it. It should have your campaign name or strapline). Executive Summary* – Presents a brief overview of the proposed plan. The marketing communications plan should open with a brief summary of the plan’s main goals and recommendations
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Research: An Example. [Online] Available at: http://my.safaribooksonline.com/book/international-business-globalization/9781606490266/the-research-process-and-an-example/9781606490266-ch06_s03 Scribd‚ 2013. SOSTAC Model of Marketing. [Online] Available at: http://ru.scribd.com/doc/43149941/SOSTAC-Model-of-Marketing SEAM‚ N. Y.‚ 2011. Annual report of "OLDTOWN"‚ Ipoh‚ Perak Darul Ridzuan: MAICSA 7005639. Smith‚ P. R.‚ Berry‚ C. & Pulford‚ A.‚ 1999. Strategic marketing communications: new ways to
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customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. * SOSTAC® - This acronym stands for Situation‚ Objectives‚ Strategy‚ Tactics‚ Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. * Ansoff’s Growth Strategy Matrix - Ansoff’s Growth
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DROPBOX Strategy & Recommendations Dropbox is a web storage services that can share files and synchronize them between different PCs. Dropbox provides you with a free 2GB storage capacity‚ and users can go up to 5GB at most through inviting others to use this service (256mb for every friend who installs dropbox). Users can get 50 GB for a $ 100 annual subscription and 100 GB for $ 200 annual subscription. One of the most important features in Dropbox is that it can synchronize your folders. After
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......7 Strategy: Create digital strategy.............................................................................................7 Action: Implement and manage digital marketing communications.......................................7 Using SOSTAC® planning......................................................................................................7 TWO. REACH: Grow your audience online........................................... 9 Day 5: ENGAGE Opportunity: Define your online
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Table of content 1. Introduction 3 2. E-Marketing 3 3. Marketing Mix 4 4. Target market 5 5. Sony PlayStation 5 6. Homepage 6 a. Search Engine Optimisation (SEO) 6 7. E-Marketing Plan 7 a. SWOT Analysis 7 b. SOSTAC Model 9 8. Conclusion 9 References 1. Introduction Nowadays the competitive market situation forces companies to promote their organisations with a suitable online presence in order to attract customers as well as to keep them. The strategy
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1.0 Current Marketing Situation 1.1 Introduction to Noodle Market • Noodles are a value added item made from flour. Amongst processed cereal products in India‚ noodles have a share of output and constitute the largest segment in this sector of the processed food market. • Noodles can be classified according to type of raw materials used in their manufacture‚ the type of manufacturing method used‚ and the form of the product on the market and the size of the noodle strands. • The most
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