addressable market size for Coracle? Is the first year goal of $1.5M sales reasonable? Ans. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water parks‚ that are served by other clarifiers like the Kailan MW produced by Soren Chemicals. Very small quantities of Kailan MW are sufficient to treat large volumes of water but it is unsuitable for smaller-scale applications such as residential pools
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Soren Chemical Why is the New Swimming Pool Product Sinking Company Background * Founded in 1942 by Timothy Soren * Sell : * Industrial-strength cleaning solutions * Industrial chemical for lubricants and fuels * Chemical solution for treating drinking water and wastewater. * 350 products line * 2006 revenue is $450 million. Product Background * Kailan MW Flocculants. (Clarifier) * Flocculants can be thought as chemical nets that works in water
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Soren Chemical: Why is the New Swimming Pool Product Sinking? Case Study Analysis Submitted by Group Introduction Soren Chemicals was founded in 1942 by Timothy Soren to sell industrial-strength cleaning solutions. Since then‚ the company had expanded its focus to include industrial chemicals for lubricants and fuels‚ as well as a range of chemical solutions for treating drinking water and wastewater. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little
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Soren Chemicals 1. What is the addressable market size for Coracle? Is the first year goal of $1.5 million sales reasonable? (10 points) 2. Why is Soren struggling to sell Coracle? (10 points) 3. What is the highest price Soren can set for Coracle? (7 points) 4. What action plan do you recommend for Coracle? (13 points) Q1. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water
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Soren Chemical Case Analysis Jaimie DeVries Mark Lesko Katherine Milliken Lori Quintavalle Florida Atlantic University Advanced Marketing Management – MAR 6815 – Online – Fall 2010 Dr. Gopalkrishnan Iyer October 25‚ 2010 Problem Statement Soren Chemical produces industrial strength chemicals‚ cleaning solutions‚ and chemical solutions for treating water. Since it’s founding in 1942‚ Soren has operated as a business-to-business company. They have recently introduced Coracle
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Soren Chemical Case Study Position Statement The main problem‚ as depicted within the case study‚ is the significantly low sales of Soren Chemical’s new product‚ Coracle. Since the sales of the new product were way below what Jen Moritz had anticipated‚ it is apparent that the new product had registered poor performance in the market. The company needs to employ effective market strategies through which it would increase the number of Coracle units‚ which would sold in the subsequent financial
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clarifier. Company overview Soren chemical’s was basically a B2B concentrated business‚ which include more than 350 products‚ basically serving the large recreational water bodies and drinking and waste water. Being a B-to-B enterprise Soren never concentrated on branding of its products and creating the customer awareness‚ however they tried developing brands for products that had potential in consumer market‚ but had little success. Distribution Network of Soren Soren generally sold its products
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Oracle - Oracle- Database Management System Data management is an extraordinarily old craft. Aristotle ’s scheme of interlocking classifications of knowledge in his work Physica is a data-management effort. In the early 1800s the Jacquard loom used holes punched in paper cards to represent instructions for controlling the action of a loom. These cards became the basis for Herman Hollerith’s card-sorting device‚ used for the 1890 U.S. census http://80-gme.grolier.com.ezproxy.apollolibrary.com. Many
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1. What assumptions underlie Oracle’s recognition of revenue for license fee. Are these assumptions reasonable given the firm’s business and operating policies? Oracle recognized its license fee either upon shipment of the product or at the time such agreements are effective. In most instance is this the date of the agreement. The assumptions underlying this method is that if the customer is creditworthy and the terms of the agreement are such that the amounts are due within one year and are non-refundable
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ORACLE 10g ASM May 17th‚ 2006 Inderpal S. Johal Principal Consultant Agenda What is ASM Benefits of ASM ASM Architecture ASM Components DB Instance parameters to support ASM ASM Instance Monitoring using EM ASM Views Migrating from File system to ASM Miscellaneous Tips Q&A Data Softech Inc. Oracle 10g ASM 2 What is ASM ASM stands for Automatic Storage Management It is Oracle Cluster File System and Volume Manager Designed for Oracle Database Related Files Provide
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