End user database Description A simple‚ searchable online database made up of structured records whose content is generated by the participants. The records normally contain personal information relating to a set of individuals. The database is self-perpetuating in that in order to access it‚ participants are usually made to submit their own information. Usually incorporates instant messaging capability for connecting participants based on a match. Purpose The purpose of this method is to ‘find’
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Nivitchanyong ID25VE37 Individual analysis of Soren Chemical Case Analysis May 18‚ 2014 Situation Analysis Soren Chemical founded in 1942 to sell industrial-strength cleaning solutions. In 2006‚ the Soren Chemical product line included over 350 products‚ and company revenues were $450 million. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little emphasis on creating consumer awareness of its products. However‚ in 2002‚ Soren start to developing brands for products
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Soren Chemical Case Analysis Jaimie DeVries Mark Lesko Katherine Milliken Lori Quintavalle Florida Atlantic University Advanced Marketing Management – MAR 6815 – Online – Fall 2010 Dr. Gopalkrishnan Iyer October 25‚ 2010 Problem Statement Soren Chemical produces industrial strength chemicals‚ cleaning solutions‚ and chemical solutions for treating water. Since it’s founding in 1942‚ Soren has operated as a business-to-business company. They have recently introduced Coracle
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Q1. What is the addressable market size for Coracle? Is the first year goal of $1.5M sales reasonable? Ans. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water parks‚ that are served by other clarifiers like the Kailan MW produced by Soren Chemicals. Very small quantities of Kailan MW are sufficient to treat large volumes of water but it is unsuitable for smaller-scale applications
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Soren Chemical Case Study Position Statement The main problem‚ as depicted within the case study‚ is the significantly low sales of Soren Chemical’s new product‚ Coracle. Since the sales of the new product were way below what Jen Moritz had anticipated‚ it is apparent that the new product had registered poor performance in the market. The company needs to employ effective market strategies through which it would increase the number of Coracle units‚ which would sold in the subsequent financial
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Is Bullying Really Worth It? Everyday around the world‚ about 160‚000 students skip school because they are afraid they will get bullied‚ even to the point of having suicidal thoughts. About 7 percent of high school students have attemted suicide. However more than 14 percent have thought about it due to the bullying involved in there everyday lives. Bullying continues to happen everday making it a very important reacurring issue that needs to be stoppped. There are many high school students that
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Soren Chemical Why is the New Swimming Pool Product Sinking Company Background * Founded in 1942 by Timothy Soren * Sell : * Industrial-strength cleaning solutions * Industrial chemical for lubricants and fuels * Chemical solution for treating drinking water and wastewater. * 350 products line * 2006 revenue is $450 million. Product Background * Kailan MW Flocculants. (Clarifier) * Flocculants can be thought as chemical nets that works in water
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College‚ just one of the most important decisions in life. The most common question asked is‚ is college really worth it? Yes. Having a college education is very valuable whether the benefits are getting higher yearly income than high school graduates‚ receiving better career options or‚ becoming a role model for your family. Therefore‚ there are many different reasons for people to value a college education. Of course the financial return is important‚ to pay off all the debt from going to college
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Soren Chemicals 1. What is the addressable market size for Coracle? Is the first year goal of $1.5 million sales reasonable? (10 points) 2. Why is Soren struggling to sell Coracle? (10 points) 3. What is the highest price Soren can set for Coracle? (7 points) 4. What action plan do you recommend for Coracle? (13 points) Q1. Coracle is one of the clarifiers developed and produced by Soren Chemicals targeting residential pools which have smaller size than commercial pools and water
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Soren Chemical: Why is the New Swimming Pool Product Sinking? Case Study Analysis Submitted by Group Introduction Soren Chemicals was founded in 1942 by Timothy Soren to sell industrial-strength cleaning solutions. Since then‚ the company had expanded its focus to include industrial chemicals for lubricants and fuels‚ as well as a range of chemical solutions for treating drinking water and wastewater. Historically‚ Soren Chemical had concentrated on business-to-business sales and placed little
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