ROURKELA INSTITUTE OF MANAGEMENT STUDIES DISSERTATION REPORT ON “COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI‚ CHHATTISGARH” Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A)‚ Rourkela Under the Guidance of Prof. Ashutosha Mishra (Faculty Member‚ RIMS) Submitted By SAGAR KUMAR REGD. NO.-0706260163 MBA-IV (2007-09) Submitted To MAHESWARI SALES (Exclusive Show Room)
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Consumer Behaviour: CHAPTER 1 Consumer behaviour and marketing strategy: * market segmentation * positioning strategy * new market applications * global marketing * marketing mix * consumerism‚ ethics and non profit marketing Consumer behaviour is product person situation specific * product specific * person individual * situation Consumer behaviour * a discipline dealing with how and why consumers purchase (or don’t purchase) products and services
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Can attitude predict behaviour? It would seem reasonable to argue the existence of a link between attitude and behaviour and to further assume that it is those same attitudes that determine that behaviour. However‚ there are many variables to consider which may affect the strength of such a link. It is important to distinguish between the influence of different types of attitude (reference)‚ the first type being attitudes towards general entities and the second being attitudes towards more specific
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Buying Behaviour: A Brief Literature Review [Extracts: "Etc." shows where the text was cut] Introduction (all): Psychologists have long been interested in the topics of buying and shopping behaviour. Some major perspectives in psychology such as behaviourism and cognitivism have formulated different theories to explain buying motivation and behaviour. The behaviourists stress the process of operant conditioning and individual’s history of reinforcement‚ while the cognitive approach puts its accent
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Promote Children and Young People’s Positive Behaviour. Outcome 1: Understand policies and procedures for promoting children and young people’s positive behaviour. 1.1 Summarise the policies and procedures of the setting relevant to promoting children and young people’s positive behaviour. When managing pupil’s behaviour in school all staff will need to be aware of school policies‚ this means that the children should also be familiar with the policies and have read them so that they will
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Applying the Balanced Scorecard to Education DEMETRIUS KARATHANOS PATRICIA KARATHANOS Southeast Missouri State University Cape Girardeau‚ Missouri T he concept of the balanced scorecard (BSC) was first introduced by Robert S. Kaplan and David P. Norton (1992) in their now widely cited Harvard Business Review article‚ “The Balanced Scorecard—Measures that Drive Performance.” The widespread adoption and use of the BSC is well documented. For example‚ Kaplan and Norton (2001) reported that by
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that: inside the recesses of the human mind. Every day of your life is spent surrounded by mysteries that Show More involve what‚ on the surface‚ appear to be rather ordinary human behaviours. • What makes you happy? • Where did your personality come from? • Why do you have trouble controlling certain behaviours? • What does your self-esteem do? • Why do you behave differently as an adult than you did as an adolescent? Since the start of recorded history‚ and probably even before‚ people
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on the work and people there. This presence of politics in the organization is called the organizational politics. According to Brandon and Seldman (2004)‚ “Organizational politics are informal‚ unofficial‚ and sometimes behind-the-scenes efforts to sell ideas‚ influence an organization‚ increase power‚ or achieve other targeted objectives”. Extending the same note‚ Organizational politics refers to behaviours “that occur on an informal basis within an organization and involve intentional acts of influence
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Elimination The Kidneys Primary function of the kidneys is to maintain correct balance of electrolytes in body fluids (water and salt) Filters 1 liter of plasma per min; produces 1 cobic cm of urine per min Filters everything out of the blood then selectively reabsorbs Blood passes into a nephron (a long tube) Bowman’s capsule which contains a clump of capillaries (glomerulus) Nephron connects with collecting tubes that empty into the bladder The nephron is the functional unit of the kidney
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CHALLENGING BEHAVIOUR DEFINITION One would consider behaviour to be challenging when an individual displays characteristics verbally or physically that is inappropriate for the environment or situation regardless of their age or level of physical or cognitive development. For example whether the person is classed as able bodied or disabled in some way‚ and if the person themselves or others around them are at risk of some sort of stress or quality of their day to day living which in turn could
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