LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement…………………………………………………3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire……………….4 2.2- Case 9- Sony Corporation : An Evolution of Technology…14 2.3- Case 10- Nike :Spreading Out to Stay Together…………….23 3.0. References…………………………………………………….….42 ACKNOWLEDGEMENT Special thanks to our lecturer‚ Mr. Zulkufli bin Aziz for giving us the opportunity
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a competitive advantage of MNEs. One illustration of this is Sony and the advent of the world’s first portable music player – Sony Walkman. 2. Political environment: Getting involved in international business entails country risk – “exposure to potential loss or adverse effects on company operations and profitability caused by developments in a country’s political and/or legal
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Market entry and exit constitute major business strategy decisions reflecting a strategic initiative on the part of a firm to develop‚ or reshape‚ its product or market positioning Barriers to entry are obstacles in the way of firms attempting to enter a particular market‚ which may operate to give established firms particular advantage over investment. They are factors that allow incumbent firms to earn positive economic profits‚ while making it unprofitable for new comers to enter the industry
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organisation. For example‚ Kfc and few other fast food shops were fined by the government in Bangladesh as they have failed to maintain the features obligated within the health‚ safety and hygienic rules. Another practical example for instance would be Sony Corporation approaching to promote by creating a profile globally and preparing employees by Advanced Global Leadership Programme‚ hence to gain their goal they had to go through and follow rules that are considered by the government in that particular
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and its customer related services like once they exchange battery (CLV4) due to some technical reason‚ on that day itself. SONY: People say that XYZ Company provides better services after sales‚ but I belief in SONY because if you have SONY gadgets you don’t need services (at all in many case) or very frequently. I have SONY Walkman‚ Camera‚ Laptop but I never visited Sony service centre for the same‚ also “Made in Japan” tag play an important role to building a brand. DABUR: In many FMCG product
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To begin with‚ the process of production is organized culturally. In the past‚ Sony did not intend to do market research until the Walkman is introduced. Now every companies recognize the importance of market research (will be discussed later). Besides‚ Sony designers enjoy great functional and occupational status that motivate their work (du Gay‚ P.‚ 1997‚ p.58-59‚ 62-63). As the Walkman and hence Sony becomes so successful‚ designers and programmers in technological artifacts producers like
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different customer segments. It is usually employed where a firm has clear competitive advantages‚ and can sustain an expensive advertising campaign. For example‚ in consumer electronic there is Sony Company. Sony provide a lot of thing in electronic thing like Vaio for computer‚ Xperia for hand phone‚ Sony walkman for music players and etc which they are different from other rival in such their style‚ specification and quality. Focus strategy Refer to the business level strategy based on providing
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Sony Ericsson Background and Situation analysis Ever since the Japanese electronics company Sony and the Swedish telecom giant Ericsson came together to form Sony Ericsson‚ big things were expected in terms of technologically advanced wireless phones as well as improved sales and market shares. However‚ the first year passed with a lot of disappointment. Sony Ericsson’s already low market shares began to drop rapidly and the company was losing money. On the other hand‚ the much anticipated
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Update Sony Ericsson xperia - W8 to Android 3.0 HoneyComb How to Upgrade - Update Sony Ericsson xperia - W8 to Android 3.0 HoneyComb How to Upgrade - Update Sony Ericsson xperia - W8 to Android 3.0 HoneyComb How to Upgrade/Update Sony Ericsson W8 to Android 3.0 HoneyComb best games for android 3.0 honeycomb android update for sony ericsson x10 mini‚ x8 the best games for android honeycomb sony ericsson xperia x10 processor how i download games for my android 3.0 honeycomb sony ericsson
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Branding Strategy of Sony Ericsson in International Markets 1. Introduction In today‟s global marketplace‚ MNCs need to set up effective branding strategies in order to be competitive. Depending on the structure of the company and the products offered‚ MNCs can use different strategies. There are certain characteristics that will affect the type of strategy chosen. In order to reach economies of scale and scope‚ many MNCs standardize their branding and marketing activities. But‚ when expanding
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