Contents Introduction 2 Macro-environment 3 Political factor 3 Economic factor 3 Socio-Cultural Factors 4 Technological factors 4 SWOT Analysis 4 Market segmentation 7 Geographical 7 Demographic 7 Psychographic 7 Marketing mix 4P’s 7 Recommendation 8 References 10 Introduction This write up is in regard of the marketing report based on Samsung‚ electronic Multinational Corporation. It gives a PESTEL examination‚ SWOT analysis‚ Segmentation and marketing mix elements. Samsung ’s uniqueness
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meaning of environment? (Docstoc 2010‚ p3)That means the surroundings‚ influnces‚ external objects and circumstances under someone or something exists.The environment of any organisation that surround & affect it.Now I’m going to demonstrate the definition of external environment first and External environment External environment is a kind of environment can not be controled by company. It also can affects the effectiveness of an organisation.Company often use external environment to analise
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a market as in this case has been the European market should have scanned the environment. By scanning the environment they should analyze the mega-environment as well as the task environment for possible opportunities and threats . Yet‚ a close attention could have been paid to their strength and weaknesses inside the company. Indeed‚ the consideration about any trends should have been incorporated in their environment analysis. In this case there has been a recognition of a trend‚ which is the
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Internal Customers: This means if one department‚ individual or process within an organization supplies another such within the same organization with goods‚ information or services then the latter is described as the internal customer of the former. For example‚ a dispatch department may be the internal customer of a packing department‚ which in turn may be the internal customer of the manufacturing process. External Customers: External customers are those persons who come from the outside to
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External/Internal Factors When analyzing a company it is important to understand what the internal and external factors of the company are and how those factors are affecting the four functions of management. The four functions of management are planning‚ organizing‚ leading‚ and controlling. Internal factors affect what happens within the company and external factors are the outside environment that affects the company. Through strategic planning the company can build on its strengths
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Sony Corporation is an electronic company manufacturing major products such as televisions‚ digital imaging‚ audio/video‚ semiconductors‚ electronic components‚ smart phones and medical related equipment. Additionally‚ Sony offers other products such as financial services and life insurance (Reuters). At one point‚ Sony was one of the leading electronic companies. Today‚ Forbes marked Sony as the 79th company on the “The World’s Most Valuable Brands” (“Forbes”‚ 2015) However‚ it has been challenging
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External/Internal Factors Dell is considered a very successful company. According to Govindarajan & Gupta (2005) one of the successes is its customer-direct concept that has been practiced since the company ’s inception. The concept involves dealing with customers directly and not through a third party‚ which helps maintain the quality of the relationship with its customers and also the products. In addition‚ this concept allows Dell to eliminate unnecessary inventories‚ warehouse space and storage
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Internal and External Equity Comparison Vaughn V. Van Over HRM/324 June 29‚ 2015 Professor Rebekah Benson Times change and as a result businesses have to change. Today ’s businesses face a very competitive globalized economy. For any organization to be successful in that market they have to take a substantial stand toward equity. Equity can affect an organization ’s ability to attract new employees‚ motivate current employees‚ and retain the best employees. All companies regardless of
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difference between internal and external factors Internal factors that affect businesses come from within the business itself‚ without regard to any outside factors like customers and other businesses. External factors would be opposite. Internal factors: 1) Employee Turnover/Employee Satisfaction 2) Management of Resources 3) Research and Development External Factors: 1) Advertising 2) Quality of business reputation‚ or quality of products business produces 3) Competition by other
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article in CNN Money: “The economists that make the world ’s crucial monetary policy decisions are the same economists who authored most textbooks in use. While superficially appealing‚ their theories lack empirical evidence‚ are riddled with internal inconsistencies‚ and are based upon tenuous assumptions. Specifically‚ their models are built on downward sloping demand curves‚ upward sloping supply curves‚ perfect competition‚ rational consumers‚ benevolent dictators‚ and general equilibrium;
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