September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel‚ circuitry‚ and software. Sony‚ however‚ did not position the AIBO as a robot. Instead they positioned the AIBO as a pet with no utility or usefulness‚ but rather as a source of entertainment and companionship. Takeshi Yazawa‚ Vice President of Sony Entertainment Robot America‚ succinctly
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What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with affection to creatures that ask for people’s nurturance. Sony made it have “brain” and motor skills by artificial intelligence software‚ made it have “emotion” and “personality” which made customers take it as real pet‚ or companion. People give care to it and get reaction as well. This kind of feedback loop is an area where people are really emotionally vulnerable
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Read the case “Zychol Chemicals Corporation” given below and concisely answer the questions that follow at the end of the case study. As a general guideline‚ please try to limit your answers to a paragraph or two for each of the questions. Bob Richards‚ the production manager of Zychol Chemicals‚ in Houston‚ Texas‚ is preparing his quarterly report‚ which is to include a productivity analysis for his department. One of the inputs is production data prepared by Sharon Walford‚ his operations
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The City Bus Corporation Case Study By Stacy Knapp Excelsior College The City Bus Corporation provides school bus transportation to public schools in Lancaster County the city owns fifty buses that are garaged in three different cities within the county. The firm faces competition from two larger bus companies that operate in the same area. Public school boards and private schools generally award contracts to the lowest bidder‚ but the level of service and overall performance are also
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Anna James Case Study: HealthSouth Corporation Scandal Week3 Forensic Accounting: Ethics and Legal Environment Professor Erskine Hawkins HealthSouth Corporation is a large‚ public healthcare company that operates 93 inpatient rehabilitation hospital‚ 49 outpatient rehabilitation satellites‚ six long-term acute care hospitals‚ and 25 home health agencies. According to the company websites‚ it is “one of the nation’s largest healthcare providers specializing in rehabilitation”.5 The company
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No 3. The Extended Case Study- Vector Aeromotive Corporation Zhenhua Rui 09/20/2010 Vector Aeromotive Corporation was a company which designed‚ manufactured and sold exotic sports cars. Vector was the only U.S.-based manufacture of exotic sports cars‚ and his major competitors were Ferrari and Lamborghini. Gerry Wiegert is the President and founder of this company. In 1987‚ the board of directors was formed with three directors. This case shows events happening between the board and President Gerry
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SETA survey of representatives in Tribunal cases 2008 Research Paper The use of social media in the recruitment process Ref: 03/13 2013 Andrea Broughton‚ Beth Foley‚ Stefanie Ledermaier and Annette Cox (IES) For any further information on this study‚ or other aspects of the Acas Research and Evaluation programme‚ please telephone 020 7210 3673 or email research@acas.org.uk Acas research publications can be found at www.acas.org.uk/researchpapers ISBN 978-1-908370-32-7
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1. EXECUTIVE SUMMARY ..5 2. BACKGROUND OF THE CASE STUDY .6 3. ANALYSIS & IMPLICATIONS OF PORTER’S FIVE COMPETITIVE PRESSURES ..7-17 3.1. The Potential Entry of New Competitors 3.2. Competitive Pressures from Substitutes Products 3.3. Bargaining Power of Buyers 3.4. Bargaining Power of Suppliers 3.5. The Rivalry among Competing Sellers 4. ANALYSIS OF THE STRATEGIC GROUP MAPPING .18-20 5. KEY SUCCESS FACTORS OF THE WINE INDUSTRY 21-23 5.1. World famous
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Case Study 15.1: TRANSACT INSURANCE CORPORATION Steven L. McShane‚ University of Western Australia‚ and Terrance Bogyo‚ WorkSafeBC TransAct Insurance Corporation (TIC) provides automobile insurance throughout the southeastern United States. Last year‚ a new president was hired by TIC’s board of directors to improve the company’s competitiveness and customer service. After spending several months assessing the situation‚ the new president introduced a strategic plan to strengthen TIC’s competitive
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