September the 26th 2012 Case Analysis: Sony Playstation 3 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? * Instead of focusing on one particular target segment (18 to 35 year-old male gamers with above average-education and high degree of comfort with new technology) further target segments should also be focused (e.g. women‚ children‚ occasional gamers and non-gamers). Some of the further customers require games which are easy to play because they have a low
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The Law of Navigation Law Number Four is called “The Law of Navigation.” The by-line for this chapter reads‚ “Anyone can steer the ship‚ but it takes a leader to chart the course.” That by-line reflects something that anyone can beat time‚ but not everyone is a conductor. Anyone can learn how to play a piano but not all will become a pianist. Everyone can learn to swing a golf club but not everyone can become a golfer. Regarding conducting‚ more than a few famous conductors have said that they can
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Oracle Systems Corporation Summary Since its formation in California in June 1977‚ Oracle Systems Corporation has grown rapidly to become the world’s largest supplier of database management software. It also offers maintenance‚ consulting‚ training‚ and systems integration services and it is the leader in its industry. But currently‚ its way of revenue recognition has been debated. Under Oracle’s current set of accounting rules‚ Oracle can recognize any revenue they believe will be shipped within
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Oracle Systems Corporation 1. What factors might have led analysts to question Oracle Systems’ method of revenue recognition in mid-1990? Are these legitimate concerns? Analysts might have been led to question Oracle’s method of revenue recognition because of revenue recognition timing‚ quality of receivables‚ and aggressive sales practice. These were all legitimate concerns. Oracle recognized licensing and sublicensing revenues on the date of contract rather than upon delivery when certain
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Why have Personal Navigation Devices become popular? Personal navigation devices have become so popular because some people get tired of getting lost while driving‚ are not proficient at reading road maps‚ don’t always have a navigating passenger in their car that can tell them when they have to turn‚ and don’t have access to a plethora of needed maps in their car. Personal navigation devices are an answer to these problems. What technologies are required to facilitate the success of PNDs
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Marketing Mid-Term Sony AIBO: Case Analysis Prepared by: 1. a. What was Sony’s positioning strategy for AIBO? The AIBO is a robot. In its most simplistic form it is an amalgamation of steel‚ circuitry‚ and software. Sony‚ however‚ did not position the AIBO as a robot. Instead they positioned the AIBO as a pet with no utility or usefulness‚ but rather as a source of entertainment and companionship. Takeshi Yazawa‚ Vice President of Sony Entertainment Robot America‚ succinctly
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What is the value proposition? AIBO was not only a lovable toy but also an intelligent functional product that Sony programmed to respond with affection to creatures that ask for people’s nurturance. Sony made it have “brain” and motor skills by artificial intelligence software‚ made it have “emotion” and “personality” which made customers take it as real pet‚ or companion. People give care to it and get reaction as well. This kind of feedback loop is an area where people are really emotionally vulnerable
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CHAPTER SIX – SONY 1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 2. How have the motivations for internationalizing R&D changed over time? 3. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 4. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 5
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Introduction Sony was founded in 1945 by partners Masaru Ibuka‚ (an engineer)‚ and Akio Morita‚ (a physicist)‚and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi‚ Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated‚ paper-based recording tape‚ called Soni-Tape. In 1955‚ the firm began using Sony logo on Totsuko products. The group also launched Japan ’s first transistor radio‚ the TR-55‚ during
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Case Analysis 3 - Personal Navigation Devices NETW-583 Introduction For as long as man has been mobile the need to know how to get from point A to point B and back to point A has been important. About 3500 B.C. man began sailing ships to travel and carry goods from one place to another. Travel in those times was limited to coastal travel; ships stayed within view of the shore and did not venture into open waters ("Early Navigation Tools‚" n.d.). Later on mariners learned to plot their
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