Sonoma Valley Wines William D. Whisler California State University‚ Hayward1. (a) There are six variables for each of the two years‚ giving a total of 12 variables. All of these variables must be nonnegative PPS‚t = Production of Petit Sirah in year t‚ t = 1‚ 2‚ bottles PSB‚t = Production of Sauvignon Blanc produced in year t‚ t = 1‚ 2‚ bottles SPS‚t = Sales of Petit Sirah in year t‚ t = 1‚ 2‚ bottles SSB‚t = Sales of Sauvignon Blanc in year t‚ t = 1‚ 2‚ bottles APS‚t = Advertising for Petit
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MGMT570 (Spreadsheet Modeling and Simulation): Case 1 Sonoma Valley Wines Case Q1. Following table shows the optimal decision (within given constraints in the case) George need to make to maximize his profit: *Please refer to the excel file‚ “(Q1)” sheet‚ for more detail calculation. Amount Decision Variable Petite Sirah Sauvignon Blanc Total Wine Bottles to sell (year 1) 4‚469 6‚704 11‚173 Wine Bottles to sell (year 2) 62‚457 26‚767 89‚225 Spend on Grapes (year 1) $ 3‚575.42
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Answer The problem is to be formulated as two integer programming problems‚ one for the first year and the other for the second year. I Year Problem Total fund available = $10‚000 For convenience rename the brand Petite Sirah as Brand I and brand Sauvignon Blanc as Brand II For Brand I the cost for grape is $0.80 per bottle and for Brand II the cost for grape is $0.70 per bottle. It is given that one dollar spent for promoting Brand I produce a demand for 5 bottles and one dollar spent
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1. If the Williams-Sonoma continues with its present strategies and objectives‚ where will it be in five years? As said by Rouse (2005) author of the Williams-Sonoma case study‚ Williams-Sonoma uses the diversification growth strategy. According to the text with this strategy the company expands product lines by moving into other industries (Wheelen & Hunger p. 208 par. 4). Initially Williams-Sonoma “opened its first store in 1956‚ selling a small array of cookware imported from France. Since
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Business Name: Infusions Address: 6988 McKinley Sebastopol‚ CA 95472 Telephone: (707) 829 1181 E‐mail: info@sonomachocolatiers.com Sonoma Chocolatiers Business Plan Table of Contents Table of Contents............................................................................................................. 2 Executive Summary .........................................................................................................
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4. How is Williams-Sonoma using the internet as a distributing channel now and how would you recommend that they use the internet in the future? Williams-Sonoma uses the internet with the direct-to-customer operations strategy. It has eight catalogs in place along with ecommerce websites. “The company sends the catalogs out to customers that have signed up‚ as well as customer names that have been received in exchange or purchase from other mail-order merchandisers‚ magazines‚ and other companies”
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1. Williams-Sonoma made a good choice when they hired Laura Alber‚ the force behind the successful Pottery Barn. The organization understands its market and has done a good job thus far with keeping up with changing needs and trends. The company will continue to strive and reach much success if they continue with its current strategies and objectives. The company has been able to negotiate payment in US dollars to pay for foreign merchandise saving the company money on foreign currency exchanges
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Case Study: Willimas-Sonoma Williams-Sonoma’s competitors use various strategies as a form of competition. This along makes it difficult for the giant retailer to stay on top of everything. Williams-Sonoma has key competitors like Crate & Barrel‚ Restoration Hardware‚ Pier 1 Imports and Bombay Company. Along with these big names‚ Williams-Sonoma must also compete with regional stores‚ online stores‚ local stores‚ specialty stores‚ department stores‚ and direct-ship manufacturers. Competition for
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Internet Mini Case #6 Williams-Sonoma Maryanne M. Rouse Williams-Sonoma (WSM) was a specialty retailer of products for the home. The company’s products were sold through two channels: the retail channel and the direct-to-customer channel. The retail segment comprised four retail concepts: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ and Hold Everything. The direct-to-customer segment sold though eight retail catalogs: Williams-Sonoma‚ Pottery Barn‚ Pottery Barn Kids‚ Pottery Barn Bed
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MBA 5101 Strategic Management Unit 8 Case Study Question 1 1. If the Williams-Sonoma continues with its present strategies and objectives‚ where will it be in 5 years? If Williams-Sonoma continues with its present strategies and objectives‚ it will have a large market share in the next five years. Since it was founded‚ it has delved into innovation that has maintained its performance in the competitive environment. The various changes it has made in conducting business will contribute to its future
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