2.1 The Basic Assumption of the Uses and Gratification Theory 3 2.2 Main Theorist behind the Uses and Gratification Theory 4 3.0 Historical Development of the Theory 6 4.0 Content of the Theory 8 4.1 Definition of Uses and Gratification Theory 8 4.2 Application of theory to Mass Communication Issues 8 4.3 The Internet 9 5.0 Strengths & Weakness of the Theory 10 5.1 Strengths of Uses and Gratification Theory 10 5.2 Weakness of Uses and Gratification Theory 11 5.0
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The use of money as a motivator. Money can influence the performances of people only under certain conditions. Different things motivate people. Some employees have monetary goals‚ others have professional goals‚ and others have personal goals. The identical incentives cannot work for all. Money is a good motivator when: -Like in the Herzberg’s theory when people are given a reward like a merit bonus because of their performances‚ it motivates the people to keep up the good work. -The
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REVIEW OF THE LITERATURE BATCH COSTING INTRODUCTION Historically‚ because of the industrial background of cost accounting‚ specific order costing has tended to centre around the manufacturing environment. Given the developments both in cost accounting and performance evaluation over the last 20 years or so‚ cost accounting is now being applied in manufacturing‚ non manufacturing ‚ service and even in non profit making organizations. Cost Accounting is usually considered only as it applies to
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A FRAMEWORK FOR EVALUATING ICT USE IN TEACHER EDUCATION A case study of the Primary Teacher training Colleges in Kenya Submitted by OREDO JOHN OTIENO To Strathmore University as a dissertation in partial fulfillment of the requirements of the degree of Master of Science in Information Technology (MSc.IT) August 2008 DECLARATION I certify that this dissertation is my original work and all material in this dissertation which is not my own work has been identified. I further certify
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Kheyra Hernandez Professor Yasotha Sriharan ENGL-102-E5 October - 2014 The Most Influential Women in Okonkwo’s Life Things Fall Apart is an African novel written by Chinua Achebe in 1958. The novel presents Okonkwo’s life‚ the Igbo culture‚ and the colonization by the British. Okonkwo is the protagonist; he cares what the others think about him. He wants to become the man with many titles and he fears to be labeled as effeminate‚ weak man. The Igbo culture maintains a difference between female
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1. USE AND ABUSE OF INTERNET Computers and computer-websites can now be linked and are linked through satellite to form an internet.Internet is a very refined medium of communication and through it any message ( e – mail)can be sent anywhere in the world.Just by opening a website on your computer and installing a modem‚you can find out about anything in the whole world by pressing the mighty mouse.Through internet you can search the world market to find a certain useful book ‚you can do shopping
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have been increasing due to the fact that teens are not using contraceptives to prevent any pregnancies and society does not do a good job on informing teens of the importance of contraceptives and protecting themselves when they engage in sexual activity‚ especially at a young age. Psychological and socio-economical issues can also play a role in teen pregnancy‚ some girls decide to intentionally get pregnant because of their low self esteem‚ not having any goals for the future‚ having problems at
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Limit The Use of Technology Over the past several years’ technology has advanced significantly. Nowadays most everything we use is done by some form of technology. Several years ago‚ we didn’t even have cellphones or the Internet‚ now we have cellphones that can access the Internet. This generation has become so dependent with technology that it is actually beginning to harm most us‚ not help us. So this leads us to believe one should limit his or her use of technology because it could cause addiction
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Topic: Product costing Ningbo lecturer: Ms. Huang HuiQin – E: huanghuiqin@nbu.edu.cn – P: 86-574-87600960 Student: Lê Uyên Phương (Phoebe) – E: leuyenphuongvn@yahoo.com – P: 86-15 757 829 310 Student ID: 1211125031 NBU Intake 12‚ 2012 Required: Examine the literature to identify the different perspectives on how a product’s cost may be formulated. Assess the strengths and weaknesses of the various approaches to product costing that have been proposed
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Key Theory/Concept #1:Uses-and-Gratifications Model According to Dominick‚ the Uses-and-Gratifications Model posits that audience members have certain needs or drives that are satisfied by both non-media and media sources. The uses and gratifications then can be classified into six categories‚ one of which is cognition‚ which means the process of knowing something. The new media enables the government to provide services online‚ which boosts convenience for the people. For example‚ people living
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