Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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* Hindu Wedding A Hindu wedding is traditionally conducted at least partially in Sanskrit‚ the language of most holy Hindu ceremonies. The local language of the people involved is also used since most Hindus do not understand Sanskrit. Hindus have many rituals that have evolved since traditional times and differ in many ways from the modern western wedding ceremony and also among the different regions‚ families‚ and castes. The Hindus attach a lot of importance to marriages‚ and the ceremonies are
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as the formal union between two people‚ typically recognized by the law‚ in which the two become partners. As Americans‚ we are much more lenient with the idea of marriage and the actual wedding process‚ however; in places such as Pakistan- a wedding symbolizes much more for the Indian culture. Indian weddings are known for their extremely elaborate ceremonies- including before and after the “big day”‚ and their opulent celebrations (Husain‚ 120). In Indian culture‚ marriage symbolizes not just
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ASSIGNMENT 2: PRADA Refer to the HBS case "Prada: To IPO or Not to IPO" and answer the questions below. Note: Complete the related textbook chapters (RWJJ Chapters 14‚ 15 & 19) before attempting this case. WHAT IS THE PROBLEM SAID TO BE FACING PRADA? Prada got some financial trouble. First‚ Prada failed for several times to IPO due to various reasons like SARS‚ financial crisis‚ etc. Second‚ because of the long-term debt maturing in one year‚ Prada needed to raise more than 1 billion euros
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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F523 - SPRING 2013 BOEING CASE 1. What is the appropriate required rate of return against which to evaluate the prospective IRR ’s from the B ANSWER:The appropriate rate of return against which to evaluate the IRR is the risk-free rate‚ plus the market risk 1a. Please use the capital asset pricing model to estimate the cost of equity. At the date of the case‚ the 74 over T-bonds. Which beta‚ risk-free rate‚ and risk premium did you use? Why? Financing Components Debt Equity Market Values Weight
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mother. Families should not demand a lot of money from the suitors.” “Some families refuse to give their daughter’s hand‚ because the boy’s family cannot afford to pay the Toyana. Some families do not find the suitor right for their daughter. In some cases‚ some girls have higher expectations.” Toyana is an x amount of money the groom is required to pay to the bride’s family before the marriage. It is practiced in some parts of Afghanistan. Depriving women of the right to marry is also a form of violence
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expectations throughout those countries. In Hong Kong‚ children’s birthdays had traditionally gone unrecognized‚ but McDonald’s introduced the practice of birthday parties in its restaurants‚ and now such parties have become popular among the public. Case 2: 1.
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Economic Environment December 2010–January 2011 The RMA Journal Wedding Bells Are Ringing ••After a downturn caused by a troubled economy and fewer marriages‚ wedding-related businesses are on the rebound. LiquidLibrary‚ Hemera/THinksTock by Toon van beeck and GeorGe van Horn While not an industry in itself‚ the wedding business is a key revenue contributor to a diverse mix of local busi- nesses. Weddings are customized‚ and therefore not prone to efficiency‚ and they often occur
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Introduction Cooper Industries‚ Inc. is a manufacturer of heavy machinery and equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper
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