Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Chapter 5 Answers to End-of-Chapter Questions 1. The bond with a C rating should have a higher risk premium because it has a higher default risk‚ which reduces its demand and raises its interest rate relative to that on the Baa bond. 2. U.S. Treasury bills have lower default risk and more liquidity than negotiable CDs. Consequently‚ the demand for Treasury bills is higher‚ and they have a lower interest rate. 3. During business cycle booms‚ fewer corporations go bankrupt and there is less
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CHAPTER 1 Introduction Practice Questions Problem 1.1 What is the difference between a long forward position and a short forward position? When a trader enters into a long forward contract‚ she is agreeing to buy the underlying asset for a certain price at a certain time in the future. When a trader enters into a short forward contract‚ she is agreeing to sell the underlying asset for a certain price at a certain time in the future. Problem 1.2. Explain carefully the difference
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expectations throughout those countries. In Hong Kong‚ children’s birthdays had traditionally gone unrecognized‚ but McDonald’s introduced the practice of birthday parties in its restaurants‚ and now such parties have become popular among the public. Case 2: 1.
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An expense is normally incurred by a firm to generate sales‚ e.g. promotional expenses which are selling expenses which are directly related to the generation of sales. Most of the expenses normally form a part of operating expenses and are included in ‘cost of sales’. It may either be raw materials‚ labor‚ etc.‚ or capitalized assets which are either depreciated or amortized over a period of time. These are known as matching costs. The other types of costs are ‘period costs’ which are mostly mentioned
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An estimated regression coefficient is 10 with a standard error of 5. The null hypothesis is that the partial regression coefficient equals zero. What is the value of the t-statistic for testing the null hypothesis of the regression coefficient? Choose one answer. | a. 2 | | | b. 0.5 | | | c. 5 | | | d. 1 | | Correct Marks for this submission: 1/1. Question 2 Marks: 1 Given the demand function in log-linear form: Q = 120 - 1.5P + 12ADV where Q = quantity‚ P = price‚ and ADV
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Chapter 10 Study Notes Standard: a benchmark or ‘norm’ for measuring performance (what we expect to happen).Using these standards we have Quantity and Price Standards. Quantity Standards: how much of an input should be used in manufacturing a unit of product or in providing a unit of service (similar to a cook recipe: list of items and how much to use) Cost (Price) Standards: the cost (purchase price) of the units should be (how much we expect to pay for a particular item) Management
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MARKETING STRATEGY Ryanair case What is your assessment of Ryanair launch strategy? From my point of view‚ the strategy implemented by Ryanair was perfect because it is focused on capturing those passengers who have the price as the main criterion in choosing the mean of transport. There is a wide difference between the fare of the air companies with the ferry or rail giving rise to another variables‚ as comfort or no time‚ do not influence by the time of the decision-making. However‚ Ryanair
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• If Franchisees buy things from informal sources or the above confinement on wellsprings of supply is unenforceable‚ sovereignties are forced or (if eminences are as of now part of the framework) balanced upward significantly to compensate for lost income at the Franchisor/partner level. • If Franchisees don’t get deals/item buy shares‚ they can lose their regional rights‚ be ended and/or ineligible for reestablishment. • If you are uncomfortable with the working association with a Franchisee
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CHAPTER 1 Introduction Practice Questions Problem 1.8. Suppose you own 5‚000 shares that are worth $25 each. How can put options be used to provide you with insurance against a decline in the value of your holding over the next four months? You should buy 50 put option contracts (each on 100 shares) with a strike price of $25 and an expiration date in four months. If at the end of four months the stock price proves to be less than $25‚ you can exercise the options and sell the shares
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