[7] Daniel Gross (2005)‚ "The Scramble on Mad [8] Cliff Peale (2006)‚ "P&G Angles for Fusion Razor‚" The Cincinnati Enquirer‚ February 8‚ 2006. [9] William C. Symonds ( 2005) "Gillette ’s Five-Blade Wonder‚" BusinessWeek‚ September 15‚ 2005. [12] Solman‚ Gregory (2005). "Mazda Is Fine-tuning Media Mix With Less TV." ADWEEK Western Edition‚ December 21‚ 2005 [13] http://www.sric-bi.com/VALS/innovators.shtml [14] Yuichi Washida (2005)‚ "Collaborative Structure between Japanese High-tech Manufacturers
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01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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