Manager‚ Phoebe Masters‚ at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers‚ is currently packaged in
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Recommendations for Ms-Tique Corporation: • Do not introduce proposed new products at proposed prices because they are projected to be way less profitable than your existing one. • Produce the aerosol 5.5 oz package at a higher price‚ $3.95. Results of the research did not show that price was attractive for people or that it kept customers away in fact people were attracted to product for features. Projections on sales were for size and type of containers‚ not for price. Keeping sale projections
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Soft and Silky Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky
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0.1 Introduction Alliance Cosmetic Group (ACG) is a leading distributor of cosmetics and personal care products in Singapore‚ Malaysia‚ Indonesia and Brunei. The mission of Alliance Cosmetic Group is to be the No.1 cosmetics company in ASEAN region which is providing women opportunity to look and feel good of themselves without regardless ethnicity group or skin tone. ACG International also target can be a major player in the ASEAN region 2013. In July 2006 Alliance Cosmetic Group launched fragrance
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cat now. No barn. Only a cat. My cat‚ Silky the Siamese‚ has no idea that mice and feed don’t mix. Silky doesn’t work for a living‚ a thing I thought common in the feline world. I have Silky‚ the unemployed cat‚ because I wanted my wife. After I met this really smart‚ funny‚ and sweet-smelling woman‚ after we had snuggled in movie theaters and held hands across
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weeks later Silky Bob was getting ready to be released from jail. Staring at the blank walls gave him ample time to think about the friendship he once had with Jimmy. Silky Bob stepped out the dingy jail cell and went to gather his belongings from warden. Silky Bob’s anger couldn’t be hidden‚ it could be seen all over his face‚ the way he walked‚ and the dark deep tone of his voice. He stepped out of the police station with one thing on his mind; find Jimmy. But where would he start? Silky Bob knew
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of therapy used to treat inflammation in airways‚ bronchospasms‚ manage diseases‚ improve pulmonary functions and aid in mucosal clearance. Aerosol therapy is delivered through a wide variety of devices and amongst many different age groups. Pediatric patients (infants and children) is a patient population who receives this type of therapy often. Aerosol delivery is a type of therapy that differs between adults and children‚ a few reasons being: the anatomy of a child differs from an adult; being
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name is Creamy. I am about four years old. I am a Silky Sifaka‚ a kind of lemur which is one of the three rarest in the world (Patel‚ n‚d). That means‚ my family is special and is endemic only to Madagascar. They said we have this scientific name which is Propithecus candidus (IUCN Red list‚ 2010). Weird‚ right? We live here in the tropical‚ moist‚ and protected forests of Madagascar‚ a country with a very rich
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Business plan For Neem Aerosol Spray 1.1 – Mission of Neem Aerosol Spray: GREEN NATURE’s mission is to achieve business excellence through quality by understanding‚ accepting‚ meeting and exceeding customer expectations. GREEN NATURE follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. 1.2 – Vision: Endeavor to attain a position of leadership in each category of its businesses. Attain a high
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CaseNet® The Soft Drink Industry in 1996: A Case Study for External Environment Analysis Raman Muralidharan Indiana University-South Bend he average U.S. consumer drinks more soft drinks per capita (2.3 eight ounce servings a day) than any other beverage‚ including milk. Table 1 shows the per capita consumption of various beverages in the U.S. for 1991-1995. In terms of 1995 retail sales‚ soft drinks in the U.S. are a $52 billion dollar industry (Standard & Poor’s Corp.‚ 96:11). The U.S. market
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