be investigating the sports drinks market in the UK‚ focusing on the overall market and launching a new product. The UK sports drinks market is estimated at £1.2 billion in 2012 with a growth in sales of more than 60% by 2012 (Mintel‚ 2012) showing what a rapidly growing market this is. I will examine how a leading drinks manufacture can expand into this market and launch a new sports drink using Usain Bolt in promotion. THE MARKET The market share for sports drinks grew by 10.7% last year with
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goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8‚688‚300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years ($243‚029.47 profits)‚ while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture
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www.businessmonitor.com 2013 pHiLippineS food & drink report INCLUDES BMI’S FORECASTS iSSn 1749-2882 published by Business Monitor international Ltd. PHILIPPINES FOOD & DRINK REPORT 2013 INCLUDING 5-YEAR INDUSTRY FORECASTS TO 2017 Part of BMI’s Industry Survey & Forecasts Series Published by: Business Monitor International Copy deadline: December 2012 Business Monitor International Limited 85 Queen Victoria Street London EC4V 4AB UK Tel: +44 (0) 20 7246 5162 Fax: +44 (0)
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Competition in energy drinks‚ sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks‚ energy drinks‚ and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks‚ such as carbonated soft drinks and fruit juices. The largest
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Drink in Trend Marketeer Magazine (Sep 2008) Thailand Non Carbonated Drink Market 2008 Market Value (million baht) Growth Rate Carbonated soft drink 40‚000 -4% Energy drink 30‚000 -1% Bottled water 15‚000 12% Milk 13‚700 7.7% Ready to drink coffee 9‚500 8% Soy milk 8‚500 10.7% Yogurt drink 8‚419 5.4% Fruit juice 7‚500 5% Ready to drink tea 4‚000 16% Malt beverage 3‚091 12% Sparkling drink 3‚000 1% Functional drink 3‚000 100% Source: NC Nelson and beverage companies Ready
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Summary of “Competition in Energy Drinks‚ Sport Drinks‚ and Vitamin-Enhanced Beverages” * Beverages were popular in the mid-2000s. However‚ nowadays consumers are reducing their consumption of carbonated soft drinks. * To handle this issue‚ beverage companies such as Coca-Cola and PepsiCo introduced alternative beverage such as energy drinks‚ sport drinks‚ and vitamin drinks‚ and also new relaxation drinks. * While trying to expand their market‚ beverage industry also got the
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Company Name: OZM Inc. Mission: To advertise Filipino made carbonated drinks to the enjoyment of the Filipino people. Vision: To one day dominate the market of carbonated drinks in the Philippines. To provide the Filipino people immaculate drinks made by and for the Pilipino People Company Background: OZM. Inc was founded by Mr. Christian Dacasin in the year 2010‚ inspired by his mother’s home made drinks. In Mr. Dacasin’s pursuit to promote Filipino made products in the Philippines
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Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages Tami Bouldin-Golt The beverage industry‚ like most food service industries in these economic times‚ faces many challenges. Not one company is excluded from the challenges of economic conditions‚ demographics‚ social and global forces‚ and regulatory‚ political‚ and legal factors. The global economic conditions affect the energy drink industry in many ways. This industry depends
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Case Study: Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages ------------------------------------------------- pavangradapp@gmail.com 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458.3 billion
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the Industry Strength: Product Expansion – many new products have been developed Distribution Channels – Can use convenience stores‚ grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients‚ cans‚ labels Product Innovation – provides differentiation Brand Loyalty – taste‚ image‚ energy boosting
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