REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case‚ contact Jeffrey S. Harrison (harrison@richmond
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7. STRATEGIES OF PEPSICO IN VIETNAM MARKET Further‚ the most favorite and potentially profitable approaches for entering a foreign market are strategic alliances and joint ventures with foreign partners. Because of strategic cross-border alliances‚ company can spread out geographic coverage and build up competitiveness in foreign markets‚ especially step over the legally invested barriers from host-countries government. (Thompson et al 2008‚ pp. 217-220) In 1993‚ following by the removal of U
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companies outside of the soft drink beverage industry. • Sold a 12 ounce bottle for 5-cent when their competition sold a 6 ounce bottle for 5-cents. Opportunities • Investment in international market- China‚ Japan‚ and Mexico tap into Coca-Cola existing market. • Conduct a Pepsi Challenge in Indonesia. They have a high population‚ the median age is 18 and they consume only four Coca-Cola a year. • Increase the price of their 12 ounce can Threats • Alternatives to soft drinks - natural fruit smoothies
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include a breakdown of how they are able to apply to Porter’s five forces. For example‚ it is evident after reading this case that the soft drink industry is an extremely profitable one (especially for Coke and Pepsi). The reasons for this were discussed in class‚ and I will quickly explain each: There are great barriers to entry when trying to dive into the soft drink industry‚ and because of this companies who have a competitive advantage will make it rather difficult for a new competitor to enter
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Jennifer Stokes Case 2 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about: rivalry among establish firms‚ risk of entry by potential competitors‚ substitute products‚ suppliers‚ and buyers. When talking about market share‚ PepsiCo and Coca-Cola have the
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Punch was bought out by RJ Reynolds (RJR) Company‚ Del Monte‚ who expanded distribution channels and introduced new flavors‚ Proctor and Gamble‚ who established the gallon bottle as a leading juice drink package and distributed at supermarkets and retail outlets via its bottle network in the carbonated drink aisle and independent food broker and warehouse networks in the juice aisle‚ and lastly Cadbury Schweppes‚ PLC (Kerin‚ 2007). In 2004‚ three Cadbury Schweppes‚ PLC business units—Dr Pepper/Seven
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p.2 * 1.1 Background to the Case p.2 * 2. Loss of Welfare due to Market Power p.3 * 2.1 Economic Effect of the Commitments on Market Competition p.5 * 3. Conclusion p.6 * 1 Introduction The Coca Cola Company (TCCC) is an American corporation and manufacturer especially known for its soft drinks like Coca Cola or Fanta. It sells over 3500 products‚ is available in over 200 countries and has revenues of nearly 50 billion us-dollars (Coca Cola Company‚ 2011). After Coca
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2002‚ to cater to the huge demand The Group ventured into beverage market with Globe Soft Drink Ltd. In 17th July 2002 GSDL has started its operation to produce carbonated and non-carbonated drinks‚ natural fruit drinks and mineral water. The plant is equipped with State-of-The- Art‚ fully automated machineries of European origin. At the beginning the production capacity of GSDL was 10‚000 liters of Soft Drinks per hour‚ to meet the increasing consumer demand the capacity was increased to 25‚000
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AREA 6. PROMOTION MIX 7. SALE AND PROMOTION STRATEGY OF THE COMPANY 8. CSR 9. SWOT ANALYSIS 10. RESEARCH METHODOLOGY 11. KEY SUCCESSOF THE COMPANY 12. RECOMMENDATIONS 13. CONCLUSIONS 14. BIBLIOGRAPHY
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