CHAPTER 1: INTRODUCTION 1.1 Background Bachelor of Business Administration (BBA) is four years bachelor degree program. It has been regarded as a course of study which is a blend of Management with Information Technology. It is designed in such a way that it aims to develop business and management skills necessary to become an effective human resource in managerial field as well as business leader and entrepreneur. The degree offers diversified theoretical knowledge as well as practical applications
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Cola War Soft drinks are profitable because it is a $60 billion industry in the United States alone. Not only is it profitable in the United States‚ but both Pepsi and Coca-Cola have expanded their franchises internationally and both have become competitive brands. It is estimated that the average American can consume about 53 gallons of carbonated soft drinks a year. According to the article‚ Americans drink more soda than any other beverages on the market today‚ such as sports drinks‚ juices
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Case Study on Coca Cola’s Cultural Issues in India admin August 20‚ 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola‚ the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later‚ due to FERA (Foreign Exchange Regulation Act)‚ they left India and didn’t
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more than fifty selections of foods and forty nine drinks‚ beverages and mock tails. The culinary and drink presentation at Smoke Music & Cafe is comparable to any five star hotels in any part of the world. Smoke Music & Cafe has custom built its own stage‚ complete with state of the art sound system and lighting that can accommodate any professional performance both local and international. During the day Smoke Music & Cafe plays soft and contemporary music‚ crooning out of its speakers
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Introduction When it comes to soft drinks there are two top soft drink brands that come to mind‚ Coke and Pepsi. These two brands were invented in the 1800s and produced tasteful drinks that could be acquired at the nearest drinking fountain. The first drink produced by both companies‚ Coca-Cola by Coke and Pepsi-Cola by Pepsi‚ fought neck and neck from their early existence. Coke and Pepsi being competitors of each other from that day on went on to produce numerous of drinks that mirrored each other
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national border. Soft drink is a part of carbonated beverage industry and typically contains water or carbonated water with adding sweetener‚ colorings‚ preservatives‚ a flavoring agent and other ingredients. Soft drinks can be like soda‚ coke‚ soda pop‚ fizzy drink‚ tonic‚ mineral‚ sparkling water‚ carbonated drink‚ and seltzer. Most of the soft drinks are non-alcoholic drinks‚ the alcoholic soft drinks must be contained less than 0.5 percent alcohol of total volume. Some soft drinks contain caffeine
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Religion xiv Political xv Economic xv Strategies and Policies xvi Constraints xvi Coca-Cola Strategy xvii Future Strategic Initiatives xvii Market Penetration Strategy xviii Consumer and Market Focus Strategy xviii Marketing Strategy xx Conclusion xx Executive Summary India‚ as one of the world’s largest emerging markets‚ is quick to be seen as a source for new corporate growth and expansion by both large and small companies alike and The Coca-Cola Company is no exception. Since its
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At the end itwas discussed that what are the core marketing strategies that make PEPSI themore powerful brand. COMPANY HISTORY Pepsi Cola International is world-well-known soft drinks brand. It is a very wellorganized multinational company‚ which operates in almost all over the world.They produce‚ one of best-carbonated drinks in the world. Pepsi is a symbol of hygiene‚ quality and service‚ all over the world. Pepsi is producing Cola for morethan 100 years‚ and it has dominated the world market for
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Porter 5 Product life cycle 6 Matrix model 7 SWOT analysis 7 Strategic options 8 Conclusion 9 References 10 Appendix 11-14 Introduction Bionade is a unique drink‚ which comes from a small town in Bavaria‚ Germany. It is described as being “The unique non-alcoholic refreshment drink. Produced from natural raw materials of organic quality through fermentation in a purely organic way”. (Bionade‚ 2009). Bionade has been acknowledged
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Philippines have emerged as one of the rapidly growing food and drinks industries in the Asian region over the recent past. The country is characterized by various factors‚ such as its growing young affluent population‚ rising disposable income and rising consumer awareness regarding health and safety concerns. With these factors‚ the demand for health food and drinks is surging high‚ says our new research report‚ “Philippines Food and Drinks Market: Emerging Opportunities”. The country exports
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